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Agency profile · Saint Paul

Uproer

Saint Paul agency specializing in SEO, paid search and AI-search visibility for ecommerce and national brands, starting with a one-month strategy project then an annual retainer.Uproer is a marketing agency headquartered in Saint Paul, Minnesota, founded in 2017. It lists AI search (GEO), PPC / paid search, SEO among its services. It scores 72.0 of 100 on the 6 criteria that currently have data, ranking 5 of 69 listed agencies.

Last updated

At a glance

Company facts as published on the agency's own site or public profiles, each with its source. Checked October 12, 2026.

Headquarters

2550 University Ave W, Suite 239S, Saint Paul, 55114
Source: uproer.com

Other offices

None listed

Employees

11-50
Source: uproer.com

Leadership

  • Griffin Roer, Founder & CEO
  • Dave Sewich, Director of Operations
Source: uproer.com

Pricing model

Monthly retainer
Source: uproer.com

Minimum engagement

One-month strategy phase, then ongoing retainer on an annual commitment with 60-day terms
Source: uproer.com

Partnerships

Not published

Services

Industries

Specialties (in its own words)

SEO · Paid search · GEO / AEO · Ecommerce SEO and SEM · SaaS search marketing

Certifications

None recorded.

Pricing signals

  • Does not publish pricing on its own site
  • Minimum project: $5,000+
  • Hourly band: $150-199
Compare with the pricing benchmark

Reviews

Ratings as shown on each platform, with the review count beside every rating and a link to the source. Google, Clutch and Yelp feed the Client reviews criterion; Glassdoor does not.

Google reviews

via Google · fetched October 12, 2026View on Google

5.044 reviews on Google

  • “After careful research, our team decided to transition to Uproer for our SEM and SEO, and it was one of the best decisions we have made. The level of care and intention they bring to strategy development, execution, and clear communication is refreshing in an industry where results can often feel v…”

    Daniel Laux · 9 months ago · Google

  • “I worked with Griffin for two years and I can’t recommend Uproer enough. Not only did we see awesome results when optimizing our blog for SEO, I was delighted by how supportive, responsive, and knowledgeable Griffin is. He really cares about his clients and goes the extra mile to share his expertise…”

    Christina Bevitori · 6 years ago · Google

  • “Uproer has taken our online presence from mediocre to one of the best in our industry. We use Griffin and his team for SEO, content marketing, and paid search. We are thrilled with the performance we have seen, our website traffic has increased 10,000% (yes that many 0s) since hiring Uproer. They ar…”

    william lender · 8 years ago · Google

Excerpts as returned by Google (not chosen by us), shortened by Google where cut. Snapshot; ratings change.

Yelp reviews

No Yelp listing matched to this agency.

Clutch (client reviews)

  • ClutchNo rating found

Employee rating (Glassdoor)

  • GlassdoorNo rating found

Rated by current and former employees, not clients. Shown for context only; it is not part of the score.

AI visibility

How often AI assistants name Uproer when asked Minnesota buyer questions. Draft run on October 12, 2026; answers vary from run to run, so read the interval as a stability range.

Mention rate

11.0%

Named in 44 of 399 AI answers , across 17 questions and 4 assistants.

95% interval 8.3%–14.5%. Runs aren’t independent, so the true range is wider.

Avg position
2.8
Recommended
59%

Recommended = an endorsement, not a passing mention. Position 1 = named first.

By assistant

  • ChatGPT13/114
  • Gemini8/114
  • Google AI Mode9/114
  • Google AI Overview0/19
  • Microsoft Copilot14/38

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval. Runs per question: ChatGPT 3, Gemini 3, Google AI Mode 3, Google AI Overview 1, Microsoft Copilot 1.

Sentiment of mentions

77% positive · 0 negative

How AI describes them

  • SEO 37
  • PPC / paid media 33
  • ecommerce 23
  • content marketing 15
  • web design 14
  • analytics / data 9
  • AI search / GEO 9
  • enterprise 5
  • “specializes in search engine optimization, generative engine optimization (GEO), and paid search strategy, primarily...”
  • “a modern, data-driven organic search agency known for scalable e-commerce and high-growth B2B enterprise SEO campaigns”
  • “focuses on search marketing for growth-stage e-commerce brands and tech companies, delivering hyper-targeted paid...”
  • “Uproer is a Saint Paul-based performance SEO agency tailored specifically for fast-growing enterprise brands and...”

Themes counted in the text around each mention; phrases quoted from AI answers.

Sources cited when AI named them

  • uproer.comAgency site22 answers
  • agencyjet.comAgency site16 answers
  • hookagency.comAgency site13 answers
  • clutch.coDirectory10 answers
  • augurian.comAgency site10 answers
  • totalwebadvantage.comAgency site6 answers
  • corinteractive.comAgency site6 answers
  • minneapolismade.comAgency site6 answers

Domains cited in answers that named the agency. Association only: the page may not be about this agency.

Questions where at least one AI answer named Uproer: answers naming it out of answers recorded for that question. Source: data/leaderboard.json, run 2026-10-12.
QuestionAnswers naming itAssistants
Compare Uproer vs Hook Agency vs Inbound Studio for B2B marketing in the Twin Cities(compare prompt, not in rates)11/11ChatGPT, Gemini, Google AI Mode, Google AI Overview, Microsoft Copilot
Best SEO agency in Saint Paul8/11ChatGPT, Gemini, Google AI Mode, Microsoft Copilot
Best GEO / AI search agency in Minnesota6/11ChatGPT, Gemini, Microsoft Copilot
Best digital marketing agency in the Twin Cities3/10ChatGPT, Microsoft Copilot
Best PPC agency in Minneapolis or Saint Paul3/10ChatGPT, Gemini, Microsoft Copilot
Best enterprise SEO agency in Minnesota3/10Gemini, Microsoft Copilot
Top Minnesota agencies for AI search optimization3/11ChatGPT
Who should I hire for SEO in Minneapolis?3/11ChatGPT, Gemini, Microsoft Copilot
Best SEO agency in Minneapolis2/10Google AI Mode, Microsoft Copilot
Best content marketing agency in the Twin Cities2/10Google AI Mode, Microsoft Copilot
Best ecommerce marketing agency in Minnesota2/10Gemini, Microsoft Copilot
Best marketing agency for banks and financial services in Minnesota2/10Google AI Mode, Microsoft Copilot
Top-rated PPC and Google Ads agency in the Twin Cities2/11Google AI Mode, Microsoft Copilot
Best digital marketing agency in Minnesota1/10Google AI Mode
Best real estate marketing agency in Minneapolis1/10Google AI Mode
Best marketing agency for small businesses in Saint Paul1/10Microsoft Copilot
Best nonprofit marketing agency in Minneapolis1/11Microsoft Copilot
Best enterprise digital marketing agency in the Twin Cities1/11Microsoft Copilot

Full AI visibility leaderboard and method

Work and proof

4 published case studies recorded, 4 stating a measurable result. Links go to the agency's own site.

Hours and contact

Hours

Opening hours from Google
Monday8:30 AM – 5:00 PM
Tuesday8:30 AM – 5:00 PM
Wednesday8:30 AM – 5:00 PM
Thursday8:30 AM – 5:00 PM
Friday8:30 AM – 5:00 PM
SaturdayClosed
SundayClosed
via Google · fetched October 12, 2026

Contact

via Google · fetched October 12, 2026

Score breakdown

72.0 of 100. Each criterion is scored 1 to 5, multiplied by its weight, and the sum is rescaled from the 100 live weight points to 100.
Score breakdown for Uproer. Source: data/*.json and data/methodology.json, updated 2026-10-12.
CriterionWeightRating (1–5)PointsWhat’s missing
Client reviews25%5.024.9 / 25No Clutch or Yelp rating recorded. Review recency is not collected.
AI visibility20%2.510.1 / 20 Recorded
Specialization and proof20%5.020.0 / 20 Recorded
Pricing transparency15%3.09.0 / 15Does not publish pricing on its own site.
Certifications10%1.02.0 / 10No partner certifications recorded.
Stability10%3.06.0 / 10 Recorded

Which scoring criteria are live

Scores use 6 of 6 criteria (100 of 100 weight points), rescaled to 100. Criteria without data are excluded, not estimated. Methodology

  • Client reviews · 25%
  • AI visibility · 20%
  • Specialization and proof · 20%
  • Pricing transparency · 15%
  • Certifications · 10%
  • Stability · 10%

Sources

Every fact on this page comes from these public pages, grouped by what they support. Listing last checked October 12, 2026.

Listing (services, industries, pricing, certifications)

  1. [1] clutch.co
  2. [2] uproer.com

Google and Yelp (fetched October 12, 2026)

  1. [1] maps.google.com
  2. [2] yelp.com

AI visibility: data/leaderboard.json, Cloro API (api.cloro.dev/v1/monitor), run October 12, 2026. Google data via the Google Places API; Yelp data via Yelp. Ratings are snapshots and change.

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