Agency comparison · Minnesota

Firebrand vs Words At Work: Minnesota marketing agency comparison

Firebrand is a Minneapolis, Minnesota agency that lists branding, content, PPC / paid search and 3 more. Words At Work is a Minneapolis, Minnesota agency that lists branding, content, SEO and 2 more. Only Firebrand lists PPC / paid search. Words At Work was founded in 1988, 13 years before Firebrand (2001).

Last updated October 15, 2026

Firebrand and Words At Work: the agencies

Firebrand (founded 2001): Minneapolis behavioral marketing agency blending social science and technology across branding, digital strategy, content, social, video, web and search work.
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Words At Work (founded 1988): Minneapolis B2B brand and marketing agency covering brand identity, messaging, naming, content, websites and production for business-to-business clients.
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Firebrand vs Words At Work: side by side

Each value for Firebrand and Words At Work comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.

Firebrand vs Words At Work, side by side
Field	Firebrand	Words At Work
City and region	Minneapolis · Twin Cities	Minneapolis · Twin Cities
Headquarters	310 4th Ave S Suite 5010 PMB 97414, Minneapolis, 55415Source: firebrand.net	201 Irving Ave N Suite 220, Minneapolis, 55405Source: wordsatwork.com
Employees	11-50Source: clutch.co	11-50Source: wordsatwork.com
Founded	2001Source: clutch.co	1988Source: wordsatwork.com
Services	Branding, Content, PPC / paid search, SEO, Social, Web designListing sources: firebrand.net, clutch.co	Branding, Content, SEO, Social, Web designListing sources: clutch.co, wordsatwork.com
Industries	B2B tech, Financial services, NonprofitsListing sources: firebrand.net, clutch.co	Manufacturing, B2B techListing sources: clutch.co, wordsatwork.com
Google rating	5.0 ★ (1 review)via Google · fetched October 12, 2026View on Google	Not published
Clutch rating	4.9 ★ (5 reviews)via Clutch	Not published
Minimum project	Not published	$1,000+Listing sources: clutch.co, wordsatwork.com
Hourly band	$100-149/hrListing sources: firebrand.net, clutch.co	$150-199/hrListing sources: clutch.co, wordsatwork.com
Publishes pricing	NoListing sources: firebrand.net, clutch.co	NoListing sources: clutch.co, wordsatwork.com
Ownership	Not published	Owner-operated, no parent company listedSource: wordsatwork.com
Notable clients	11 named clients on record Spartan (case study)firebrand.net Loadsure (case study)firebrand.net Arcserve (case study)firebrand.net ONE20 (case study)firebrand.net XRS (case study)firebrand.net	4 named clients on record Ecolab (case study)wordsatwork.com Geronimo Power (case study)wordsatwork.com Okta (case study)wordsatwork.com Hilmar (case study)wordsatwork.com
Leadership	Meshach Weber (Behavior designer and digital strategist (title as written on Firebrand's Blue Zones case study; ZoomInfo, a data broker, lists him as President - unverified))firebrand.net	Doug Vanasek (Finance & Operations)wordsatwork.com
Case studies	3 (0 with stated results)Source: firebrand.net	4 (0 with stated results)Source: wordsatwork.com
AI-assistant mention rate	Named in 0 of 399 answered runs (0.0%)How AI visibility is measured	Named in 2 of 399 answered runs (0.5%); 95% interval 0.1%–1.8%How AI visibility is measured

Not published by either agency: Yelp rating, partner programs, awards, certifications.

Firebrand listing sources

Words At Work listing sources

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Firebrand vs Words At Work: where they differ

Founded: Firebrand 2001 and Words At Work 1988.
Only Firebrand lists PPC / paid search among its services.
Only Firebrand lists Financial services and Nonprofits among its industries.
Only Words At Work lists Manufacturing among its industries.
Hourly band: Firebrand $100-149/hr and Words At Work $150-199/hr.
Case studies on record: Firebrand 3 and Words At Work 4.
AI mentions: Firebrand 0.0% and Words At Work 0.5%.

Firebrand vs Words At Work: where they overlap

What Firebrand and Words At Work have in common as Minnesota agencies, from their listings and company facts:

Firebrand and Words At Work both list branding, content, SEO, social and web design.
Firebrand and Words At Work both list B2B tech among their industries.
Firebrand and Words At Work are both based in Minneapolis, Minnesota.

Firebrand vs Words At Work: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Firebrand was named in 0 answers (0.0%) and Words At Work was named in 2 answers (0.5%; 95% interval 0.1%–1.8%).Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.

Per-assistant view needs a mention for both

Firebrand was not named in any of the 399 answers recorded in this run. See the AI visibility page.

Firebrand vs Words At Work: common questions

How do Firebrand and Words At Work compare for branding in Minnesota?

Firebrand and Words At Work both list branding. Both are based in Minneapolis. Firebrand was founded in 2001 and Words At Work was founded in 1988. Listed team sizes: Firebrand 11-50 and Words At Work 11-50 employees. Each value links to its public source, and no agency pays for placement.

Do Firebrand and Words At Work publish pricing on their own sites?

No. None of Firebrand and Words At Work publishes pricing on its own site.

Who runs Firebrand and Words At Work?

Firebrand: Meshach Weber (Behavior designer and digital strategist (title as written on Firebrand's Blue Zones case study; ZoomInfo, a data broker, lists him as President - unverified)); Words At Work: Doug Vanasek (Finance & Operations). As listed on each company's own pages.

Which clients do Firebrand and Words At Work name publicly?

Firebrand names Spartan, Loadsure and Arcserve (case studies); Words At Work names Ecolab, Geronimo Power and Okta (case studies).

How many employees do Firebrand and Words At Work list?

Both list 11-50 employees.

Which industries do Firebrand and Words At Work both list?

B2B tech.

What hourly rates do Firebrand and Words At Work list?

Firebrand lists $100-149/hr and Words At Work lists $150-199/hr.

How many case studies are on record for Firebrand and Words At Work?

Firebrand 3 (0 with stated results) and Words At Work 4 (0 with stated results).

How comparisons are chosen and every field is sourced: methodology.

Firebrand vs Words At Work: related Minnesota pages

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