Skip to content
AGENCY INDEX
vs

Agency comparison · Minnesota

Hailey Sault vs Hook Agency: Minnesota marketing agency comparison

Hailey Sault is a Duluth, Minnesota agency that lists branding, content, SEO and 1 more. Hook Agency is a Minneapolis, Minnesota agency that lists AI search (GEO), PPC / paid search, SEO and 2 more. Hook Agency publishes pricing on its own site; Hailey Sault does not. Company-stated awards on record: Hailey Sault 1 and Hook Agency 3.

Last updated

Hailey Sault and Hook Agency: the agencies

  • Hailey Sault (Duluth): Healthcare-focused marketing agency using audience research to shape strategy, brand, digital performance and SEO for hospitals, health systems and wellness brands.

    Full profile

  • Hook Agency: Minneapolis agency serving home-service contractors with local SEO, AI-answer optimization, Google and Meta ads, and website design.

    Full profile

Hailey Sault vs Hook Agency: side by side

Each value for Hailey Sault and Hook Agency comes from the agency's listing, its company facts or the platform named under it. Data as of October 16, 2026. No score or rank here; see the full ranking on the agencies page.
Hailey Sault vs Hook Agency, side by side
FieldHailey SaultHook Agency
City and regionDuluth · Duluth areaMinneapolis · Twin Cities
Headquarters394 S Lake Avenue, Suite 700 (DeWitt-Seitz Marketplace), Duluth, 55802Source: haileysault.com600 N Washington Ave Suite C203, Minneapolis, MN, 55401Source: hookagency.com
EmployeesNot published11-50Source: hookagency.com
ServicesBranding, Content, SEO, SocialListing sources: haileysault.com, haileysault.comAI search (GEO), PPC / paid search, SEO, Social, Web designListing sources: clutch.co, hookagency.com
IndustriesHealthcareListing sources: haileysault.com, haileysault.comNot published
Google rating4.8 ★ (4 reviews)via Google · fetched October 12, 2026View on Google4.9 ★ (188 reviews)via Google · fetched October 12, 2026View on Google
Yelp ratingNot published5.0 ★ (6 reviews)via Yelp · fetched October 12, 2026View on Yelp
Minimum projectNot published$12,000+Listing sources: clutch.co, hookagency.com
Hourly bandNot published$100-149/hrListing sources: clutch.co, hookagency.com
Publishes pricingNoListing sources: haileysault.com, haileysault.comYes, on its own siteListing sources: clutch.co, hookagency.com
OwnershipNot publishedOwner-operated, no parent company listedSource: hookagency.com
Awards1 awardCompany-stated
  • Outside Magazine Best Places to Work (15th-healthiest) · 2017tcbmag.com
3 awardsCompany-stated
Notable clients4 named clients on record12+ named clients on record
Leadership
  • Mike Seyfer (Chief Executive Officer of Hailey Sault and The Institute for Healthcare Excellence; co-founder, Believe in Better Project)haileysault.com
Case studies3 (1 with stated results)Source: haileysault.com4 (3 with stated results)Source: hookagency.com
AI-assistant mention rateNamed in 3 of 431 answered runs (0.7%); 95% interval 0.2%–2.0%How AI visibility is measuredNamed in 69 of 431 answered runs (16.0%); 95% interval 12.8%–19.8%How AI visibility is measured

Not published by either agency: Founded, Clutch rating, partner programs, certifications.

Hailey Sault listing sources

  1. [1] haileysault.com
  2. [2] haileysault.com

Hook Agency listing sources

  1. [1] clutch.co
  2. [2] hookagency.com
See how every listed agency is ranked

Hailey Sault vs Hook Agency: where they differ

  • Location: Hailey Sault in Duluth and Hook Agency in Minneapolis.
  • Only Hailey Sault lists Branding and Content among its services.
  • Only Hook Agency lists AI search (GEO), PPC / paid search and Web design among its services.
  • Google: Hailey Sault 4.8 from 4 reviews and Hook Agency 4.9 from 188 reviews.
  • Hook Agency publishes pricing on its own site; Hailey Sault does not.
  • Case studies on record: Hailey Sault 3 and Hook Agency 4.
  • Company-stated awards on record: Hailey Sault 1 and Hook Agency 3.
  • AI mentions: Hailey Sault 0.7% and Hook Agency 16.0% (95% intervals do not overlap).

Hailey Sault vs Hook Agency: where they overlap

What Hailey Sault and Hook Agency have in common as Minnesota agencies, from their listings and company facts:

  • Hailey Sault and Hook Agency both list SEO and social.
  • In MN Agency Index's tests of 38 Minnesota buyer questions across 7 AI assistants (Oct 12–16, 2026; 431 answers), Hailey Sault and Hook Agency were named in the same answer 1 time (0.2% of answers).

Hailey Sault vs Hook Agency: AI visibility by assistant

In MN Agency Index's tests of 38 Minnesota buyer questions across 7 AI assistants (Oct 12–16, 2026; 431 answers), Hailey Sault was named in 3 answers (0.7%; 95% interval 0.2%–2.0%) and Hook Agency was named in 69 answers (16.0%; 95% interval 12.8%–19.8%); their 95% intervals do not overlap.Below: share of each assistant’s answers that named each agency. 2 test runs pooled, Oct 12–16, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.
  • ChatGPT
    Hailey Sault

    ChatGPT named Hailey Sault in 2 of 119 answers (1.7%).

    Hook Agency

    ChatGPT named Hook Agency in 28 of 119 answers (23.5%).

  • Gemini
    Hailey Sault

    Gemini named Hailey Sault in 0 of 119 answers (0.0%).

    Hook Agency

    Gemini named Hook Agency in 10 of 119 answers (8.4%).

  • Google AI Mode
    Hailey Sault

    Google AI Mode named Hailey Sault in 0 of 119 answers (0.0%).

    Hook Agency

    Google AI Mode named Hook Agency in 7 of 119 answers (5.9%).

  • Google AI Overview
    Hailey Sault

    Google AI Overview named Hailey Sault in 0 of 21 answers (0.0%).

    Hook Agency

    Google AI Overview named Hook Agency in 1 of 21 answers (4.8%).

  • Microsoft Copilot
    Hailey Sault

    Microsoft Copilot named Hailey Sault in 1 of 43 answers (2.3%).

    Hook Agency

    Microsoft Copilot named Hook Agency in 22 of 43 answers (51.2%).

  • Perplexity (Sonar API)
    Hailey SaultToo few answers for a rate

    Perplexity (Sonar API) named Hailey Sault in 0 of 5 answers.

    Hook AgencyToo few answers for a rate

    Perplexity (Sonar API) named Hook Agency in 0 of 5 answers.

  • Gemini API (grounded)
    Hailey SaultToo few answers for a rate

    Gemini API (grounded) named Hailey Sault in 0 of 5 answers.

    Hook AgencyToo few answers for a rate

    Gemini API (grounded) named Hook Agency in 1 of 5 answers.

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

Hailey Sault vs Hook Agency: common questions

How do Hailey Sault and Hook Agency compare for SEO in Minnesota?

Hailey Sault and Hook Agency both list SEO. Hailey Sault is based in Duluth and Hook Agency is based in Minneapolis. Google ratings: Hailey Sault 4.8 from 4 reviews and Hook Agency 4.9 from 188 reviews. Each value links to its public source, and no agency pays for placement.

Which services does each of Hailey Sault and Hook Agency list that the other does not?

Only Hailey Sault lists Branding and Content. Only Hook Agency lists AI search (GEO), PPC / paid search and Web design.

How many Google reviews do Hailey Sault and Hook Agency have?

Hailey Sault has 4 reviews (4.8 average) and Hook Agency has 188 reviews (4.9 average). Review count isn't a quality measure.

Which clients do Hailey Sault and Hook Agency name publicly?

Hailey Sault names Visit Saint Paul (case study), Tamarack Health (case study) and CMH (testimonial); Hook Agency names Badgerland Exteriors, Lorenz Plumbing & HVAC and Courtney Construction (case studies).

How many case studies are on record for Hailey Sault and Hook Agency?

Hailey Sault 3 (1 with stated results) and Hook Agency 4 (3 with stated results).

How often did AI assistants name Hailey Sault and Hook Agency in MN Agency Index's test?

In MN Agency Index's tests of 38 Minnesota buyer questions across 7 AI assistants (Oct 12–16, 2026; 431 answers), Hailey Sault was named in 3 answers (0.7%; 95% interval 0.2%–2.0%) and Hook Agency was named in 69 answers (16.0%; 95% interval 12.8%–19.8%); their 95% intervals do not overlap.

How comparisons are chosen and every field is sourced: methodology.

Hailey Sault vs Hook Agency: related Minnesota pages

Not a recommendation. Fit depends on your budget, service and industry.

Request a correction