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Agency comparison · Minnesota

Hailey Sault vs Windmill Strategy: Minnesota marketing agency comparison

Hailey Sault is a Duluth, Minnesota agency that lists branding, content, SEO and 1 more. Windmill Strategy is a Minneapolis, Minnesota agency that lists branding, content, AI search (GEO) and 4 more. Windmill Strategy publishes pricing on its own site; Hailey Sault does not. Only Windmill Strategy lists AI search (GEO), PPC / paid search and Web design.

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Hailey Sault and Windmill Strategy: the agencies

  • Hailey Sault (Duluth): Healthcare-focused marketing agency using audience research to shape strategy, brand, digital performance and SEO for hospitals, health systems and wellness brands.

    Full profile

  • Windmill Strategy (founded 2006): Minneapolis agency focused on industrial and technical B2B companies, combining web design, digital marketing and branding.

    Full profile

Hailey Sault vs Windmill Strategy: side by side

Each value for Hailey Sault and Windmill Strategy comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.
Hailey Sault vs Windmill Strategy, side by side
FieldHailey SaultWindmill Strategy
City and regionDuluth · Duluth areaMinneapolis · Twin Cities
Headquarters394 S Lake Avenue, Suite 700 (DeWitt-Seitz Marketplace), Duluth, 55802Source: haileysault.com1400 Van Buren Street #200-12, Minneapolis, 55413Source: windmillstrategy.com
EmployeesNot published11-50Source: clutch.co
FoundedNot published2006Source: windmillstrategy.com
ServicesBranding, Content, SEO, SocialListing sources: haileysault.com, haileysault.comBranding, Content, AI search (GEO), PPC / paid search, SEO, Social, Web designListing sources: clutch.co, windmillstrategy.com
IndustriesHealthcareListing sources: haileysault.com, haileysault.comManufacturing, B2B tech, HealthcareListing sources: clutch.co, windmillstrategy.com
Google rating4.8 ★ (4 reviews)via Google · fetched October 12, 2026View on Google4.9 ★ (69 reviews)via Google · fetched October 12, 2026View on Google
Clutch ratingNot published4.9 ★ (24 reviews)via Clutch
Minimum projectNot published$3,000+Listing sources: clutch.co, windmillstrategy.com
Hourly bandNot published$150-199/hrListing sources: clutch.co, windmillstrategy.com
Publishes pricingNoListing sources: haileysault.com, haileysault.comYes, on its own siteListing sources: clutch.co, windmillstrategy.com
OwnershipNot publishedOwner-operated, no parent company listedSource: windmillstrategy.com
Partner programsNot published4 programs
Awards1 awardCompany-stated
  • Outside Magazine Best Places to Work (15th-healthiest) · 2017tcbmag.com
Not published
Notable clients4 named clients on record12+ named clients on record
Leadership
  • Mike Seyfer (Chief Executive Officer of Hailey Sault and The Institute for Healthcare Excellence; co-founder, Believe in Better Project)haileysault.com
CertificationsNot publishedGoogle Partner
Case studies3 (1 with stated results)Source: haileysault.com4 (3 with stated results)Source: windmillstrategy.com
AI-assistant mention rateNamed in 2 of 399 answered runs (0.5%); 95% interval 0.1%–1.8%How AI visibility is measuredNamed in 79 of 399 answered runs (19.8%); 95% interval 16.2%–24.0%How AI visibility is measured

Not published by either agency: Yelp rating.

Hailey Sault listing sources

  1. [1] haileysault.com
  2. [2] haileysault.com

Windmill Strategy listing sources

  1. [1] clutch.co
  2. [2] windmillstrategy.com
See how every listed agency is ranked

Hailey Sault vs Windmill Strategy: where they differ

  • Location: Hailey Sault in Duluth and Windmill Strategy in Minneapolis.
  • Only Windmill Strategy lists AI search (GEO), PPC / paid search and Web design among its services.
  • Only Windmill Strategy lists Manufacturing and B2B tech among its industries.
  • Google: Hailey Sault 4.8 from 4 reviews and Windmill Strategy 4.9 from 69 reviews.
  • Windmill Strategy publishes pricing on its own site; Hailey Sault does not.
  • Case studies on record: Hailey Sault 3 and Windmill Strategy 4.
  • AI mentions: Hailey Sault 0.5% and Windmill Strategy 19.8% (95% intervals do not overlap).

Hailey Sault vs Windmill Strategy: where they overlap

What Hailey Sault and Windmill Strategy have in common as Minnesota agencies, from their listings and company facts:

  • Hailey Sault and Windmill Strategy both list branding, content, SEO and social.
  • Hailey Sault and Windmill Strategy both list healthcare among their industries.

Hailey Sault vs Windmill Strategy: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Hailey Sault was named in 2 answers (0.5%; 95% interval 0.1%–1.8%) and Windmill Strategy was named in 79 answers (19.8%; 95% interval 16.2%–24.0%); their 95% intervals do not overlap.Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.
  • ChatGPT
    Hailey Sault

    ChatGPT named Hailey Sault in 2 of 114 answers (1.8%).

    Windmill Strategy

    ChatGPT named Windmill Strategy in 14 of 114 answers (12.3%).

  • Gemini
    Hailey Sault

    Gemini named Hailey Sault in 0 of 114 answers (0.0%).

    Windmill Strategy

    Gemini named Windmill Strategy in 30 of 114 answers (26.3%).

  • Google AI Mode
    Hailey Sault

    Google AI Mode named Hailey Sault in 0 of 114 answers (0.0%).

    Windmill Strategy

    Google AI Mode named Windmill Strategy in 20 of 114 answers (17.5%).

  • Google AI Overview
    Hailey Sault

    Google AI Overview named Hailey Sault in 0 of 19 answers (0.0%).

    Windmill Strategy

    Google AI Overview named Windmill Strategy in 4 of 19 answers (21.1%).

  • Microsoft Copilot
    Hailey Sault

    Microsoft Copilot named Hailey Sault in 0 of 38 answers (0.0%).

    Windmill Strategy

    Microsoft Copilot named Windmill Strategy in 11 of 38 answers (28.9%).

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

Hailey Sault vs Windmill Strategy: common questions

How do Hailey Sault and Windmill Strategy compare for branding in Minnesota?

Hailey Sault and Windmill Strategy both list branding. Hailey Sault is based in Duluth and Windmill Strategy is based in Minneapolis. Google ratings: Hailey Sault 4.8 from 4 reviews and Windmill Strategy 4.9 from 69 reviews. Each value links to its public source, and no agency pays for placement.

How many Google reviews do Hailey Sault and Windmill Strategy have?

Hailey Sault has 4 reviews (4.8 average) and Windmill Strategy has 69 reviews (4.9 average). Review count isn't a quality measure.

Which clients do Hailey Sault and Windmill Strategy name publicly?

Hailey Sault names Visit Saint Paul (case study), Tamarack Health (case study) and CMH (testimonial); Windmill Strategy names Stillwell Inc. (case study), SMC Ltd. (case study) and Spraymation Inc. (testimonial).

Which industries do Hailey Sault and Windmill Strategy both list?

Healthcare.

How many case studies are on record for Hailey Sault and Windmill Strategy?

Hailey Sault 3 (1 with stated results) and Windmill Strategy 4 (3 with stated results).

How often did AI assistants name Hailey Sault and Windmill Strategy in MN Agency Index's test?

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Hailey Sault was named in 2 answers (0.5%; 95% interval 0.1%–1.8%) and Windmill Strategy was named in 79 answers (19.8%; 95% interval 16.2%–24.0%); their 95% intervals do not overlap.

How comparisons are chosen and every field is sourced: methodology.

Hailey Sault vs Windmill Strategy: related Minnesota pages

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