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Agency comparison · Minnesota

Hook Agency vs The Guerrilla Agency: Minnesota marketing agency comparison

Hook Agency is a Minneapolis, Minnesota agency that lists AI search (GEO), PPC / paid search, SEO and 2 more. The Guerrilla Agency is a Minneapolis, Minnesota agency that lists content, PPC / paid search, SEO and 1 more. The Guerrilla Agency lists a lower minimum project ($5,000) than Hook Agency ($12,000).

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Hook Agency and The Guerrilla Agency: the agencies

  • Hook Agency: Minneapolis agency serving home-service contractors with local SEO, AI-answer optimization, Google and Meta ads, and website design.

    Full profile

  • The Guerrilla Agency (founded 2019): Minneapolis SEO-led digital agency also offering web design, video, PPC and content marketing, with industry-specific SEO pages for niches like law, dental and ecommerce.

    Full profile

Hook Agency vs The Guerrilla Agency: side by side

Each value for Hook Agency and The Guerrilla Agency comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.
Hook Agency vs The Guerrilla Agency, side by side
FieldHook AgencyThe Guerrilla Agency
City and regionMinneapolis · Twin CitiesMinneapolis · Twin Cities
Headquarters600 N Washington Ave Suite C203, Minneapolis, MN, 55401Source: hookagency.com34 13th Avenue Northeast Suite 104A, Minneapolis, 55413Source: theguerrilla.agency
Employees11-50Source: hookagency.com11-50Source: clutch.co
FoundedNot published2019Source: theguerrilla.agency
ServicesAI search (GEO), PPC / paid search, SEO, Social, Web designListing sources: clutch.co, hookagency.comContent, PPC / paid search, SEO, Web designListing sources: clutch.co, theguerrilla.agency
IndustriesNot publishedRetail & e-commerce, Financial servicesListing sources: clutch.co, theguerrilla.agency
Google rating4.9 ★ (188 reviews)via Google · fetched October 12, 2026View on Google4.8 ★ (64 reviews)via Google · fetched October 12, 2026View on Google
Yelp rating5.0 ★ (6 reviews)via Yelp · fetched October 12, 2026View on YelpNot published
Minimum project$12,000+Listing sources: clutch.co, hookagency.com$5,000+Listing sources: clutch.co, theguerrilla.agency
Hourly band$100-149/hrListing sources: clutch.co, hookagency.com$150-199/hrListing sources: clutch.co, theguerrilla.agency
Publishes pricingYes, on its own siteListing sources: clutch.co, hookagency.comNoListing sources: clutch.co, theguerrilla.agency
OwnershipOwner-operated, no parent company listedSource: hookagency.comNot published
Awards3 awardsCompany-statedNot published
Notable clients12+ named clients on record11 named clients on record
Leadership
Case studies4 (3 with stated results)Source: hookagency.com1 (1 with stated results)Source: theguerrilla.agency
AI-assistant mention rateNamed in 62 of 399 answered runs (15.5%); 95% interval 12.3%–19.4%How AI visibility is measuredNamed in 13 of 399 answered runs (3.3%); 95% interval 1.9%–5.5%How AI visibility is measured

Not published by either agency: Clutch rating, partner programs, certifications.

Hook Agency listing sources

  1. [1] clutch.co
  2. [2] hookagency.com

The Guerrilla Agency listing sources

  1. [1] clutch.co
  2. [2] theguerrilla.agency
See how every listed agency is ranked

Hook Agency vs The Guerrilla Agency: where they differ

  • Only Hook Agency lists AI search (GEO) and Social among its services.
  • Only The Guerrilla Agency lists Content among its services.
  • Google: Hook Agency 4.9 from 188 reviews and The Guerrilla Agency 4.8 from 64 reviews.
  • Minimum project: Hook Agency $12,000+ and The Guerrilla Agency $5,000+.
  • Hourly band: Hook Agency $100-149/hr and The Guerrilla Agency $150-199/hr.
  • Hook Agency publishes pricing on its own site; The Guerrilla Agency does not.
  • Case studies on record: Hook Agency 4 and The Guerrilla Agency 1.
  • AI mentions: Hook Agency 15.5% and The Guerrilla Agency 3.3% (95% intervals do not overlap).

Hook Agency vs The Guerrilla Agency: where they overlap

What Hook Agency and The Guerrilla Agency have in common as Minnesota agencies, from their listings and company facts:

  • Hook Agency and The Guerrilla Agency both list PPC / paid search, SEO and web design.
  • Hook Agency and The Guerrilla Agency are both based in Minneapolis, Minnesota.
  • In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Hook Agency and The Guerrilla Agency were named in the same answer 6 times (1.5% of answers).

Hook Agency vs The Guerrilla Agency: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Hook Agency was named in 62 answers (15.5%; 95% interval 12.3%–19.4%) and The Guerrilla Agency was named in 13 answers (3.3%; 95% interval 1.9%–5.5%); their 95% intervals do not overlap.Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.
  • ChatGPT
    Hook Agency

    ChatGPT named Hook Agency in 27 of 114 answers (23.7%).

    The Guerrilla Agency

    ChatGPT named The Guerrilla Agency in 1 of 114 answers (0.9%).

  • Gemini
    Hook Agency

    Gemini named Hook Agency in 9 of 114 answers (7.9%).

    The Guerrilla Agency

    Gemini named The Guerrilla Agency in 4 of 114 answers (3.5%).

  • Google AI Mode
    Hook Agency

    Google AI Mode named Hook Agency in 6 of 114 answers (5.3%).

    The Guerrilla Agency

    Google AI Mode named The Guerrilla Agency in 2 of 114 answers (1.8%).

  • Google AI Overview
    Hook Agency

    Google AI Overview named Hook Agency in 0 of 19 answers (0.0%).

    The Guerrilla Agency

    Google AI Overview named The Guerrilla Agency in 1 of 19 answers (5.3%).

  • Microsoft Copilot
    Hook Agency

    Microsoft Copilot named Hook Agency in 20 of 38 answers (52.6%).

    The Guerrilla Agency

    Microsoft Copilot named The Guerrilla Agency in 5 of 38 answers (13.2%).

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

Hook Agency vs The Guerrilla Agency: common questions

How do Hook Agency and The Guerrilla Agency compare for PPC / paid search in Minnesota?

Hook Agency and The Guerrilla Agency both list PPC / paid search. Both are based in Minneapolis. Listed team sizes: Hook Agency 11-50 and The Guerrilla Agency 11-50 employees. Listed minimum projects: Hook Agency $12,000+ and The Guerrilla Agency $5,000+.

Which services does each of Hook Agency and The Guerrilla Agency list that the other does not?

Only Hook Agency lists AI search (GEO) and Social. Only The Guerrilla Agency lists Content.

How many Google reviews do Hook Agency and The Guerrilla Agency have?

Hook Agency has 188 reviews (4.9 average) and The Guerrilla Agency has 64 reviews (4.8 average). Review count isn't a quality measure.

Do Hook Agency and The Guerrilla Agency publish pricing on their own sites?

Hook Agency publishes pricing on its own site; The Guerrilla Agency does not.

Who runs Hook Agency and The Guerrilla Agency?

Hook Agency: Tim Brown (Owner, CEO), Bea Bonte (Owner) and Cody Warren (President); The Guerrilla Agency: AJ Silber (Lead Visionary / Business Development), Kirk Mccamish (Chief Operating Officer) and Sam Calcagno (Creative Director). As listed on each company's own pages.

Which clients do Hook Agency and The Guerrilla Agency name publicly?

Hook Agency names Badgerland Exteriors, Lorenz Plumbing & HVAC and Courtney Construction (case studies); The Guerrilla Agency names Allina Health, Satellite Industries and Crux Creative (case studies).

How many employees do Hook Agency and The Guerrilla Agency list?

Both list 11-50 employees.

What hourly rates do Hook Agency and The Guerrilla Agency list?

Hook Agency lists $100-149/hr and The Guerrilla Agency lists $150-199/hr.

How comparisons are chosen and every field is sourced: methodology.

Hook Agency vs The Guerrilla Agency: related Minnesota pages

Not a recommendation. Fit depends on your budget, service and industry.

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