Agency profile · Minneapolis
Carmichael Lynch
Minneapolis and Philadelphia creative advertising agency known for brand campaigns, with a media planning arm, for clients like Subaru, Bush's and Korbel.Carmichael Lynch is a marketing agency headquartered in Minneapolis, Minnesota, founded in 1962. It lists Branding among its services. It scores 59.6 of 100 on the 6 criteria that currently have data, ranking 29 of 69 listed agencies.
Last updated
- Minneapolis
- Founded 1962
- 200+ people
- 4.8(12)Google
- AI mention rate AI 1%
- Score 59.6 · #29
At a glance
Leadership
- Stacy Janicki, Chief Executive Officer
- Tracey Santilli, President
- Brynna Aylward, Chief Creative Officer
- Lachlan Badenoch, Chief Strategy Officer
Pricing model
Minimum engagement
Partnerships
Services
- Branding
Industries
Not recorded yet.
Specialties (in its own words)
Integrated advertising · Brand strategy · Public relations · Media planning and buying · Digital and interactive production · Social
Certifications
None recorded.
Pricing signals
- Does not publish pricing on its own site
- Minimum project: not listed
- Hourly band: not listed
Reviews
Google reviews
via Google · fetched October 12, 2026View on Google4.812 reviews on Google
“Great place to work. Probably the best place for a rooftop concert too. Can't quite the field, but you can see the fans.”
Ben Bundul · 10 years ago · Google
“Fantastic ad, media, and public relations agency. Highly recommended.”
Chris Douglas · a year ago · Google
“let's…”
Dany Lam · 9 years ago · Google
Excerpts as returned by Google (not chosen by us), shortened by Google where cut. Snapshot; ratings change.
Yelp reviews
Yelp not checked yet for this agency (collection pending).
Clutch (client reviews)
- ClutchNo rating found
Employee rating (Glassdoor)
- GlassdoorNo rating found
Rated by current and former employees, not clients. Shown for context only; it is not part of the score.
AI visibility
Mention rate
0.8%
Named in 3 of 399 AI answers , across 3 questions and 3 assistants.
95% interval 0.3%–2.2%. Runs aren’t independent, so the true range is wider.
- Avg position
- 5.3
- Recommended
- 67%
Recommended = an endorsement, not a passing mention. Position 1 = named first.
By assistant
- ChatGPT0/114
- Gemini1/114
- Google AI Mode1/114
- Google AI Overview0/19
- Microsoft Copilot1/38
Bar = share of that assistant’s answers naming the agency; whisker = 95% interval. Runs per question: ChatGPT 3, Gemini 3, Google AI Mode 3, Google AI Overview 1, Microsoft Copilot 1.
Sentiment of mentions
How AI describes them
- branding 3
- full-service 3
- video / creative 2
- enterprise 2
- B2C / consumer 1
- affordable / transparent 1
- PR / communications 1
- manufacturing / industrial 1
- “an iconic full-service advertising agency in Downtown Minneapolis offering media planning, digital brand strategy,...”
- “Specialty: Full-service enterprise branding, advertising, and large-scale consumer campaigns”
Themes counted in the text around each mention; phrases quoted from AI answers.
Sources cited when AI named them
- markcmo.comReview site1 answers
- agencies.semrush.comDirectory1 answers
- click-vision.comAgency site1 answers
- revenuebase.aiDirectory1 answers
Domains cited in answers that named the agency. Association only: the page may not be about this agency.
| Question | Answers naming it | Assistants |
|---|---|---|
| Best digital marketing agency in the Twin Cities | 1/10 | Gemini |
| Best branding agency in Minneapolis | 1/10 | Google AI Mode |
| Twin Cities marketing agency for manufacturers | 1/11 | Microsoft Copilot |
Work and proof
- Subaru: Beautiful SilenceBranding
- Korbel: Clink ClinkBranding
- Bush's Beans: Peyton CanningBranding
- Cheese HeadsBranding
Notable clients
- Subaru
- Bush's Beans
- Xfinity
- Butterball
- Maker's Mark
- Red Robin
- H&R Block
- Xcel Energy
- Harley-Davidson
- Caribou Coffee
Awards
No awards recorded.
Hours and contact
Hours
| Monday | 8:00 AM – 5:00 PM |
|---|---|
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 5:00 PM |
| Thursday | 8:00 AM – 5:00 PM |
| Friday | 8:00 AM – 5:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Contact
- (612) 334-6000
- 110 N 5th St, Minneapolis, MN 55403, USAOpen in Google Maps
- carmichaellynch.com
Score breakdown
| Criterion | Weight | Rating (1–5) | Points | What’s missing |
|---|---|---|---|---|
| Client reviews | 25% | 4.8 | 24.2 / 25 | No Clutch or Yelp rating recorded. Review recency is not collected. |
| AI visibility | 20% | 1.1 | 4.4 / 20 | Recorded |
| Specialization and proof | 20% | 4.0 | 16.0 / 20 | Case studies found, but none state a measurable result. |
| Pricing transparency | 15% | 1.0 | 3.0 / 15 | Does not publish pricing on its own site. |
| Certifications | 10% | 1.0 | 2.0 / 10 | No partner certifications recorded. |
| Stability | 10% | 5.0 | 10.0 / 10 | Recorded |
Which scoring criteria are live
Scores use 6 of 6 criteria (100 of 100 weight points), rescaled to 100. Criteria without data are excluded, not estimated. Methodology
- Client reviews · 25%
- AI visibility · 20%
- Specialization and proof · 20%
- Pricing transparency · 15%
- Certifications · 10%
- Stability · 10%
Sources
Listing (services, industries, pricing, certifications)
Company facts (checked October 12, 2026)
Google and Yelp (fetched October 12, 2026)
AI visibility: data/leaderboard.json, Cloro API (api.cloro.dev/v1/monitor), run October 12, 2026. Google data via the Google Places API; Yelp data via Yelp. Ratings are snapshots and change.
