Agency profile · Minneapolis
Goodbye Vanilla
Minneapolis social media and paid social agency that blends creative with data and AI-assisted optimization, working with higher-ed, retail, food and finance brands.Goodbye Vanilla is a marketing agency headquartered in Minneapolis, Minnesota, founded in 2013. It lists Social among its services. It scores 62.8 of 100 on the 6 criteria that currently have data, ranking 23 of 69 listed agencies.
Last updated
- Minneapolis
- Founded 2013
- 11-50 people
- 5.0(10)Google
- Score 62.8 · #23
At a glance
Headquarters
Other offices
Leadership
Pricing model
Minimum engagement
Services
- Social
Industries
Specialties (in its own words)
Paid social advertising · Social media marketing · Influencer and creator marketing · Higher education · Retail / ecommerce / DTC
Certifications
None recorded.
Pricing signals
- Does not publish pricing on its own site
- Minimum project: $25,000+
- Hourly band: $150-199
Reviews
Google reviews
via Google · fetched October 12, 2026View on Google5.010 reviews on Google
No review text returned by Google.
Excerpts as returned by Google (not chosen by us), shortened by Google where cut. Snapshot; ratings change.
Yelp reviews
No Yelp listing matched to this agency.
Clutch (client reviews)
- ClutchNo rating found
Employee rating (Glassdoor)
- GlassdoorNo rating found
Rated by current and former employees, not clients. Shown for context only; it is not part of the score.
AI visibility
Not named by AI in this run
Work and proof
- Batteries PlusSocialRetail & e-commerce
- Concordia University, St. PaulSocial
- PSD UnderwearSocialRetail & e-commerce
- Northern Tool + EquipmentSocialRetail & e-commerce
Notable clients
- Batteries Plus
- Concordia University, St. Paul
- PSD Underwear
- Northern Tool + Equipment
- Surly Brewing
Awards
- Emmy Awards nominations (4x)goodbyevanilla.com
Hours and contact
Hours
Hours not published on Google.
Score breakdown
| Criterion | Weight | Rating (1–5) | Points | What’s missing |
|---|---|---|---|---|
| Client reviews | 25% | 5.0 | 24.8 / 25 | No Clutch or Yelp rating recorded. Review recency is not collected. |
| AI visibility | 20% | 1.0 | 4.0 / 20 | Not named by any assistant in this run (rates 1). |
| Specialization and proof | 20% | 4.0 | 16.0 / 20 | Case studies found, but none state a measurable result. |
| Pricing transparency | 15% | 3.0 | 9.0 / 15 | Does not publish pricing on its own site. |
| Certifications | 10% | 1.0 | 2.0 / 10 | No partner certifications recorded. |
| Stability | 10% | 3.5 | 7.0 / 10 | Recorded |
Which scoring criteria are live
Scores use 6 of 6 criteria (100 of 100 weight points), rescaled to 100. Criteria without data are excluded, not estimated. Methodology
- Client reviews · 25%
- AI visibility · 20%
- Specialization and proof · 20%
- Pricing transparency · 15%
- Certifications · 10%
- Stability · 10%
Sources
Listing (services, industries, pricing, certifications)
Company facts (checked October 12, 2026)
Google and Yelp (fetched October 12, 2026)
AI visibility: data/leaderboard.json, Cloro API (api.cloro.dev/v1/monitor), run October 12, 2026. Google data via the Google Places API; Yelp data via Yelp. Ratings are snapshots and change.
