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Agency comparison · Minnesota

Collective Measures vs MSPC: Minnesota marketing agency comparison

Collective Measures is a Minneapolis, Minnesota agency that lists content, PPC / paid search and SEO. MSPC is a Saint Paul, Minnesota agency that lists content, SEO, social and 1 more. Only Collective Measures lists PPC / paid search; only MSPC lists Social and Web design. MSPC was founded in 1978, 27 years before Collective Measures (2005).

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Collective Measures and MSPC: the agencies

  • Collective Measures (founded 2005): Employee-owned Minneapolis media and analytics agency covering insights, planning, activation and measurement/optimization, plus a creative studio.

    Full profile

  • MSPC (Saint Paul, founded 1978): St. Paul full-service marketing agency (site at agencymsp.com) offering strategy, creative, content, media, websites and production for regional brands.

    Full profile

Collective Measures vs MSPC: side by side

Each value for Collective Measures and MSPC comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.
Collective Measures vs MSPC, side by side
FieldCollective MeasuresMSPC
City and regionMinneapolis · Twin CitiesSaint Paul · Twin Cities
Headquarters100 South Fifth Street Suite 2000, Minneapolis, 55402Source: collectivemeasures.com953 Westgate Drive, Suite 107, St. Paul, 55114Source: mspmag.com
EmployeesNot published51-200Source: clutch.co
Founded2005Source: collectivemeasures.com1978Source: agencymsp.com
ServicesContent, PPC / paid search, SEOListing sources: collectivemeasures.comContent, SEO, Social, Web designListing sources: clutch.co, mspcagency.com
IndustriesRetail & e-commerce, Healthcare, Nonprofits, B2B techListing sources: collectivemeasures.comFinancial services, Healthcare, B2B tech, Retail & e-commerceListing sources: clutch.co, mspcagency.com
Google rating4.8 ★ (6 reviews)via Google · fetched October 12, 2026View on Google4.9 ★ (7 reviews)via Google · fetched October 12, 2026View on Google
Minimum projectNot published$10,000+Listing sources: clutch.co, mspcagency.com
Hourly bandNot published$150-199/hrListing sources: clutch.co, mspcagency.com
Publishes pricingNoListing sources: collectivemeasures.comNoListing sources: clutch.co, mspcagency.com
OwnershipOwner-operated, no parent company listedSource: collectivemeasures.comPart of MSP CommunicationsSource: digitalsummit.com
Awards15 awardsCompany-stated4 awardsCompany-stated
  • Minnesota Business Hall of Fame (Deborah Hopp) · 2025tcbmag.com
  • Content Marketing Award: Best Healthcare Publication · 2022agencymsp.com
  • 11 industry awards for UHC Renewagencymsp.com
Notable clients5 named clients on record12+ named clients on record
Leadership
  • Deborah Hopp (Former president of MSPC (retired 2025, per Twin Cities Business); Senior Vice President, MSPC in Dec 2020 press release; president of MSPC per Nov 2021 TCB article)tcbmag.com
  • Nat Opperman (President, MSP Communications (parent company; succeeded Gary Johnson in summer 2021 per TCB))tcbmag.com
  • Vance Opperman (Owner, MSP Communications (parent company))tcbmag.com
Case studies3 (0 with stated results)Source: collectivemeasures.com4 (0 with stated results)Source: agencymsp.com
AI-assistant mention rateNamed in 23 of 399 answered runs (5.8%); 95% interval 3.9%–8.5%How AI visibility is measuredNamed in 3 of 399 answered runs (0.8%); 95% interval 0.3%–2.2%How AI visibility is measured

Not published by either agency: Clutch rating, Yelp rating, partner programs, certifications.

Collective Measures listing sources

  1. [1] collectivemeasures.com

MSPC listing sources

  1. [1] clutch.co
  2. [2] mspcagency.com
See how every listed agency is ranked

Collective Measures vs MSPC: where they differ

  • Location: Collective Measures in Minneapolis and MSPC in Saint Paul.
  • Founded: Collective Measures 2005 and MSPC 1978.
  • Only Collective Measures lists PPC / paid search among its services.
  • Only MSPC lists Social and Web design among its services.
  • Only Collective Measures lists Nonprofits among its industries.
  • Only MSPC lists Financial services among its industries.
  • Google: Collective Measures 4.8 from 6 reviews and MSPC 4.9 from 7 reviews.
  • Case studies on record: Collective Measures 3 and MSPC 4.
  • Collective Measures is owner-operated with no parent company listed and MSPC is part of MSP Communications.
  • Company-stated awards on record: Collective Measures 15 and MSPC 4.
  • AI mentions: Collective Measures 5.8% and MSPC 0.8% (95% intervals do not overlap).

Collective Measures vs MSPC: where they overlap

What Collective Measures and MSPC have in common as Minnesota agencies, from their listings and company facts:

  • Collective Measures and MSPC both list content and SEO.
  • Collective Measures and MSPC both list B2B tech, healthcare and retail & e-commerce among their industries.
  • In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Collective Measures and MSPC were named in the same answer 1 time (0.3% of answers).

Collective Measures vs MSPC: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Collective Measures was named in 23 answers (5.8%; 95% interval 3.9%–8.5%) and MSPC was named in 3 answers (0.8%; 95% interval 0.3%–2.2%); their 95% intervals do not overlap.Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.
  • ChatGPT
    Collective Measures

    ChatGPT named Collective Measures in 0 of 114 answers (0.0%).

    MSPC

    ChatGPT named MSPC in 0 of 114 answers (0.0%).

  • Gemini
    Collective Measures

    Gemini named Collective Measures in 10 of 114 answers (8.8%).

    MSPC

    Gemini named MSPC in 1 of 114 answers (0.9%).

  • Google AI Mode
    Collective Measures

    Google AI Mode named Collective Measures in 13 of 114 answers (11.4%).

    MSPC

    Google AI Mode named MSPC in 1 of 114 answers (0.9%).

  • Google AI Overview
    Collective Measures

    Google AI Overview named Collective Measures in 0 of 19 answers (0.0%).

    MSPC

    Google AI Overview named MSPC in 0 of 19 answers (0.0%).

  • Microsoft Copilot
    Collective Measures

    Microsoft Copilot named Collective Measures in 0 of 38 answers (0.0%).

    MSPC

    Microsoft Copilot named MSPC in 1 of 38 answers (2.6%).

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

Collective Measures vs MSPC: common questions

How do Collective Measures and MSPC compare for content in Minnesota?

Collective Measures and MSPC both list content. Collective Measures is based in Minneapolis and MSPC is based in Saint Paul. Collective Measures was founded in 2005 and MSPC was founded in 1978. Google ratings: Collective Measures 4.8 from 6 reviews and MSPC 4.9 from 7 reviews.

Do Collective Measures and MSPC have a parent company?

Collective Measures is owner-operated with no parent company listed and MSPC is part of MSP Communications.

How many Google reviews do Collective Measures and MSPC have?

Collective Measures has 6 reviews (4.8 average) and MSPC has 7 reviews (4.9 average). Review count isn't a quality measure.

Do Collective Measures and MSPC publish pricing on their own sites?

No. None of Collective Measures and MSPC publishes pricing on its own site.

Who runs Collective Measures and MSPC?

Collective Measures: Allison McMenimen Bakken (Co-President, Managing Director), Luke Schlegel (Co-President, CFO) and Mike Baranowski (Vice President, Analytics + Data Engineering); MSPC: Deborah Hopp (Former president of MSPC (retired 2025, per Twin Cities Business); Senior Vice President, MSPC in Dec 2020 press release; president of MSPC per Nov 2021 TCB article), Nat Opperman (President, MSP Communications (parent company; succeeded Gary Johnson in summer 2021 per TCB)) and Vance Opperman (Owner, MSP Communications (parent company)). As listed on each company's own pages.

Which clients do Collective Measures and MSPC name publicly?

Collective Measures names EVEREVE, Room & Board and Land O'Lakes / Land O'Lakes Purina Mills (case studies); MSPC names Dairy Queen, DataVantage (Direct Computer Resources Inc.) and Miracle-Ear (case studies).

What awards do Collective Measures and MSPC list?

As stated by each company: Collective Measures lists 15 awards (most recent 2018) and MSPC lists 4 awards (most recent 2025).

Which industries do Collective Measures and MSPC both list?

B2B tech, Healthcare and Retail & e-commerce.

How comparisons are chosen and every field is sourced: methodology.

Collective Measures vs MSPC: related Minnesota pages

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