Agency profile · Minneapolis
Collective Measures
Employee-owned Minneapolis media and analytics agency covering insights, planning, activation and measurement/optimization, plus a creative studio.Collective Measures is a marketing agency headquartered in Minneapolis, Minnesota, founded in 2005. It lists Content, PPC / paid search, SEO among its services. It scores 58.5 of 100 on the 6 criteria that currently have data, ranking 33 of 69 listed agencies.
Last updated
- Minneapolis
- Founded 2005
- 4.8(6)Google
- AI mention rate AI 6%
- Score 58.5 · #33
At a glance
Other offices
Employees
Leadership
- Allison McMenimen Bakken, Co-President, Managing Director
- Luke Schlegel, Co-President, CFO
- Mike Baranowski, Vice President, Analytics + Data Engineering
- Matt Larson, Vice President, Media + Connections Strategy
Pricing model
Minimum engagement
Partnerships
Services
Industries
Specialties (in its own words)
Media analytics · Full-funnel connections strategy · Search and performance media · Retail media · Employee-owned (ESOP) agency
Certifications
None recorded.
Pricing signals
- Does not publish pricing on its own site
- Minimum project: not listed
- Hourly band: not listed
Reviews
Google reviews
via Google · fetched October 12, 2026View on Google4.86 reviews on Google
“Nina Hale clearly LOVES search engine marketing, and her enthusiasm is infectious. I've become a total convert. . . to the principles of SEM as well as to Nina Hale and her team of SEM experts. I have been doing P.R. for over 25 years, but a lot of this is new to me. Nina was able to distill SEM dow…”
Maria Verven · 16 years ago · Google
“Nina Hale is truly the best of the best. There team treats our company like their own family.”
Chris W · 7 years ago · Google
“Great name!”
Nina Hale · 10 years ago · Google
Excerpts as returned by Google (not chosen by us), shortened by Google where cut. Snapshot; ratings change.
Yelp reviews
Yelp not checked yet for this agency (collection pending).
Clutch (client reviews)
- ClutchNo rating found
Employee rating (Glassdoor)
- GlassdoorNo rating found
Rated by current and former employees, not clients. Shown for context only; it is not part of the score.
AI visibility
Mention rate
5.8%
Named in 23 of 399 AI answers , across 11 questions and 2 assistants.
95% interval 3.9%–8.5%. Runs aren’t independent, so the true range is wider.
- Avg position
- 2.0
- Recommended
- 70%
Recommended = an endorsement, not a passing mention. Position 1 = named first.
By assistant
- ChatGPT0/114
- Gemini10/114
- Google AI Mode13/114
- Google AI Overview0/19
- Microsoft Copilot0/38
Bar = share of that assistant’s answers naming the agency; whisker = 95% interval. Runs per question: ChatGPT 3, Gemini 3, Google AI Mode 3, Google AI Overview 1, Microsoft Copilot 1.
Sentiment of mentions
How AI describes them
- analytics / data 20
- enterprise 16
- PPC / paid media 14
- SEO 11
- social media 9
- full-service 8
- content marketing 5
- B2C / consumer 4
- “Collective Measures is an employee-owned, data-driven performance media agency specializing in performance marketing...”
- “Overview: This employee-owned, WBENC-certified full-funnel media agency manages major national brands and Fortune...”
- “a performance marketing agency designed to deliver measurable results through analytics and multi-channel strategies”
- “a premier performance marketing agency in downtown Minneapolis specializing in data-driven growth strategies for...”
Themes counted in the text around each mention; phrases quoted from AI answers.
Sources cited when AI named them
- webtonic.ioAgency site12 answers
- linkedin.comSocial5 answers
- clutch.coDirectory5 answers
- collectivemeasures.comAgency site4 answers
- rocket55.comAgency site4 answers
- agencies.semrush.comDirectory2 answers
- brandography.comAgency site2 answers
- skolmarketing.comAgency site2 answers
Domains cited in answers that named the agency. Association only: the page may not be about this agency.
| Question | Answers naming it | Assistants |
|---|---|---|
| Best enterprise digital marketing agency in the Twin Cities | 6/11 | Gemini, Google AI Mode |
| Best digital marketing agency in the Twin Cities | 4/10 | Gemini, Google AI Mode |
| Best digital marketing agency in Minnesota | 4/10 | Gemini, Google AI Mode |
| Best PPC agency in Minneapolis or Saint Paul | 2/10 | Gemini |
| Best content marketing agency in the Twin Cities | 1/10 | Google AI Mode |
| Best ecommerce marketing agency in Minnesota | 1/10 | Gemini |
| Best digital marketing agency in the Twin Cities suburbs like Edina, Bloomington and Eden Prairie | 1/10 | Google AI Mode |
| Best healthcare marketing agency in Minnesota | 1/11 | Google AI Mode |
| Best social media marketing agency in Minneapolis | 1/11 | Gemini |
| Top-rated PPC and Google Ads agency in the Twin Cities | 1/11 | Google AI Mode |
| Best content marketing agency for B2B tech companies in the Twin Cities | 1/11 | Google AI Mode |
Work and proof
- Audience-first paid search efforts deliver impressive resultsPPC / paid search
- Establishing topical authority for sustainable furniture termsSEORetail & e-commerce
- Land O'Lakes Purina Mills CoopspiracyContent
Notable clients
- VTech
- EVEREVE
- Room & Board
- Andersen Windows & Doors
- Medtronic
- Land O'Lakes
Awards
- Skai ShopAble Media Award, Retail Media Excellence (Agency): VTech · 2025collectivemeasures.com
- Digiday Media Awards finalist, Best Use of Retail Media: VTech · 2025collectivemeasures.com
- TITAN Health Awards Platinum, Integrated Marketing Campaign: Medtroniccollectivemeasures.com
- Minneapolis/St. Paul Business Journal Best Places to Work · 2025collectivemeasures.com
Hours and contact
Hours
| Monday | 8:00 AM – 6:00 PM |
|---|---|
| Tuesday | 8:00 AM – 6:00 PM |
| Wednesday | 8:00 AM – 6:00 PM |
| Thursday | 8:00 AM – 6:00 PM |
| Friday | 8:00 AM – 6:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Contact
- (612) 392-2427
- 100 S 5th St Unit 2000, Minneapolis, MN 55402, USAOpen in Google Maps
- collectivemeasures.com
Score breakdown
| Criterion | Weight | Rating (1–5) | Points | What’s missing |
|---|---|---|---|---|
| Client reviews | 25% | 4.9 | 24.3 / 25 | No Clutch or Yelp rating recorded. Review recency is not collected. |
| AI visibility | 20% | 1.8 | 7.2 / 20 | Recorded |
| Specialization and proof | 20% | 3.0 | 12.0 / 20 | Case studies found, but none state a measurable result. |
| Pricing transparency | 15% | 1.0 | 3.0 / 15 | Does not publish pricing on its own site. |
| Certifications | 10% | 1.0 | 2.0 / 10 | No partner certifications recorded. |
| Stability | 10% | 5.0 | 10.0 / 10 | Team size not recorded. |
Which scoring criteria are live
Scores use 6 of 6 criteria (100 of 100 weight points), rescaled to 100. Criteria without data are excluded, not estimated. Methodology
- Client reviews · 25%
- AI visibility · 20%
- Specialization and proof · 20%
- Pricing transparency · 15%
- Certifications · 10%
- Stability · 10%
Sources
Listing (services, industries, pricing, certifications)
Company facts (checked October 12, 2026)
Google and Yelp (fetched October 12, 2026)
AI visibility: data/leaderboard.json, Cloro API (api.cloro.dev/v1/monitor), run October 12, 2026. Google data via the Google Places API; Yelp data via Yelp. Ratings are snapshots and change.
