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Agency comparison · Minnesota

MSPC vs Spot: Minnesota marketing agency comparison

MSPC is a Saint Paul, Minnesota agency that lists content, SEO, social and 1 more. Spot is a Saint Paul, Minnesota agency that lists branding, content, SEO and 1 more. Spot lists a lower minimum project ($5,000) than MSPC ($10,000). Only MSPC lists Social; only Spot lists Branding.

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MSPC and Spot: the agencies

  • MSPC (Saint Paul, founded 1978): St. Paul full-service marketing agency (site at agencymsp.com) offering strategy, creative, content, media, websites and production for regional brands.

    Full profile

  • Spot (founded 2013): Woman-owned Saint Paul creative agency combining strategy, branding, video and marketing work for large brands.

    Full profile

MSPC vs Spot: side by side

Each value for MSPC and Spot comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.
MSPC vs Spot, side by side
FieldMSPCSpot
City and regionSaint Paul · Twin CitiesSaint Paul · Twin Cities
Headquarters953 Westgate Drive, Suite 107, St. Paul, 55114Source: mspmag.com550 Vandalia Street, Suite #312, Saint Paul, 55114Source: spotcreates.com
Employees51-200Source: clutch.co11-50Source: clutch.co
Founded1978Source: agencymsp.com2013Source: spotcreates.com
ServicesContent, SEO, Social, Web designListing sources: clutch.co, mspcagency.comBranding, Content, SEO, Web designListing sources: spotcreates.com, spotcreates.com, spotcreates.com, clutch.co
IndustriesFinancial services, Healthcare, B2B tech, Retail & e-commerceListing sources: clutch.co, mspcagency.comNot published
Google rating4.9 ★ (7 reviews)via Google · fetched October 12, 2026View on Google5.0 ★ (3 reviews)via Google · fetched October 12, 2026View on Google
Minimum project$10,000+Listing sources: clutch.co, mspcagency.com$5,000+Listing sources: spotcreates.com, spotcreates.com, spotcreates.com, clutch.co
Hourly band$150-199/hrListing sources: clutch.co, mspcagency.com$100-149/hrListing sources: spotcreates.com, spotcreates.com, spotcreates.com, clutch.co
Publishes pricingNoListing sources: clutch.co, mspcagency.comNoListing sources: spotcreates.com, spotcreates.com, spotcreates.com, clutch.co
OwnershipPart of MSP CommunicationsSource: digitalsummit.comNot published
Awards4 awardsCompany-stated
  • Minnesota Business Hall of Fame (Deborah Hopp) · 2025tcbmag.com
  • Content Marketing Award: Best Healthcare Publication · 2022agencymsp.com
  • 11 industry awards for UHC Renewagencymsp.com
1 awardCompany-stated
  • ISSA North America Innovative Leaders Award (Ecolab Fill & Clean) · 2025spotcreates.com
Notable clients12+ named clients on record12+ named clients on record
Leadership
  • Deborah Hopp (Former president of MSPC (retired 2025, per Twin Cities Business); Senior Vice President, MSPC in Dec 2020 press release; president of MSPC per Nov 2021 TCB article)tcbmag.com
  • Nat Opperman (President, MSP Communications (parent company; succeeded Gary Johnson in summer 2021 per TCB))tcbmag.com
  • Vance Opperman (Owner, MSP Communications (parent company))tcbmag.com
Case studies4 (0 with stated results)Source: agencymsp.com4 (0 with stated results)Source: spotcreates.com
AI-assistant mention rateNamed in 3 of 399 answered runs (0.8%); 95% interval 0.3%–2.2%How AI visibility is measuredNamed in 2 of 399 answered runs (0.5%); 95% interval 0.1%–1.8%How AI visibility is measured

Not published by either agency: Clutch rating, Yelp rating, partner programs, certifications.

MSPC listing sources

  1. [1] clutch.co
  2. [2] mspcagency.com

Spot listing sources

  1. [1] spotcreates.com
  2. [2] spotcreates.com
  3. [3] spotcreates.com
  4. [4] clutch.co
See how every listed agency is ranked

MSPC vs Spot: where they differ

  • Founded: MSPC 1978 and Spot 2013.
  • Employees: MSPC lists 51-200 and Spot lists 11-50.
  • Only MSPC lists Social among its services.
  • Only Spot lists Branding among its services.
  • Google: MSPC 4.9 from 7 reviews and Spot 5.0 from 3 reviews.
  • Minimum project: MSPC $10,000+ and Spot $5,000+.
  • Hourly band: MSPC $150-199/hr and Spot $100-149/hr.
  • Company-stated awards on record: MSPC 4 and Spot 1.
  • AI mentions: MSPC 0.8% and Spot 0.5% (within the margin of error).

MSPC vs Spot: where they overlap

What MSPC and Spot have in common as Minnesota agencies, from their listings and company facts:

  • MSPC and Spot both list content, SEO and web design.
  • MSPC and Spot are both based in Saint Paul, Minnesota.
  • In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), MSPC and Spot were named in the same answer 1 time (0.3% of answers).

MSPC vs Spot: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), MSPC was named in 3 answers (0.8%; 95% interval 0.3%–2.2%) and Spot was named in 2 answers (0.5%; 95% interval 0.1%–1.8%); the difference is within the margin of error.Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.
  • ChatGPT
    MSPC

    ChatGPT named MSPC in 0 of 114 answers (0.0%).

    Spot

    ChatGPT named Spot in 0 of 114 answers (0.0%).

  • Gemini
    MSPC

    Gemini named MSPC in 1 of 114 answers (0.9%).

    Spot

    Gemini named Spot in 0 of 114 answers (0.0%).

  • Google AI Mode
    MSPC

    Google AI Mode named MSPC in 1 of 114 answers (0.9%).

    Spot

    Google AI Mode named Spot in 0 of 114 answers (0.0%).

  • Google AI Overview
    MSPC

    Google AI Overview named MSPC in 0 of 19 answers (0.0%).

    Spot

    Google AI Overview named Spot in 0 of 19 answers (0.0%).

  • Microsoft Copilot
    MSPC

    Microsoft Copilot named MSPC in 1 of 38 answers (2.6%).

    Spot

    Microsoft Copilot named Spot in 2 of 38 answers (5.3%).

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

MSPC vs Spot: common questions

How do MSPC and Spot compare for content in Minnesota?

MSPC and Spot both list content. Both are based in Saint Paul. MSPC was founded in 1978 and Spot was founded in 2013. Listed team sizes: MSPC 51-200 and Spot 11-50 employees. Listed minimum projects: MSPC $10,000+ and Spot $5,000+.

Which agency has been operating longer, MSPC or Spot?

MSPC, founded in 1978. Spot was founded in 2013.

How many Google reviews do MSPC and Spot have?

MSPC has 7 reviews (4.9 average) and Spot has 3 reviews (5.0 average). Review count isn't a quality measure.

Do MSPC and Spot publish pricing on their own sites?

No. None of MSPC and Spot publishes pricing on its own site.

Who runs MSPC and Spot?

MSPC: Deborah Hopp (Former president of MSPC (retired 2025, per Twin Cities Business); Senior Vice President, MSPC in Dec 2020 press release; president of MSPC per Nov 2021 TCB article), Nat Opperman (President, MSP Communications (parent company; succeeded Gary Johnson in summer 2021 per TCB)) and Vance Opperman (Owner, MSP Communications (parent company)); Spot: Patty Voje (President) and Jonathan Alstad (VP, Managing Director). As listed on each company's own pages.

Which clients do MSPC and Spot name publicly?

MSPC names Dairy Queen, DataVantage (Direct Computer Resources Inc.) and Miracle-Ear (case studies); Spot names Gigli (Kaskaid Hospitality), Ecolab and 3M (case studies).

What awards do MSPC and Spot list?

As stated by each company: MSPC lists 4 awards (most recent 2025) and Spot lists 1 award (most recent 2025).

How many employees do MSPC and Spot list?

MSPC lists 51-200 and Spot lists 11-50.

How comparisons are chosen and every field is sourced: methodology.

MSPC vs Spot: also compared

MSPC vs Spot: related Minnesota pages

Not a recommendation. Fit depends on your budget, service and industry.

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