Three-way agency comparison · Minnesota

Augurian vs MSPC vs Spot: Minnesota marketing agency comparison

Augurian is a Saint Paul, Minnesota agency that lists SEO, PPC / paid search, content and 1 more. MSPC is a Saint Paul, Minnesota agency that lists content, SEO, social and 1 more. Spot is a Saint Paul, Minnesota agency that lists branding, content, SEO and 1 more. Listed team sizes: Augurian 11-50, MSPC 51-200 and Spot 11-50.

Last updated October 15, 2026

Augurian, MSPC and Spot: the agencies

Augurian: Digital marketing agency offering paid media, organic search, content, analytics, website development and email automation, with an office in Saint Paul and clients nationwide.
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MSPC (Saint Paul, founded 1978): St. Paul full-service marketing agency (site at agencymsp.com) offering strategy, creative, content, media, websites and production for regional brands.
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Spot (founded 2013): Woman-owned Saint Paul creative agency combining strategy, branding, video and marketing work for large brands.
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Augurian vs MSPC vs Spot: side by side

Each value for Augurian, MSPC and Spot comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.

Augurian vs MSPC vs Spot, side by side
Field	Augurian	MSPC	Spot
City and region	Saint Paul · Twin Cities	Saint Paul · Twin Cities	Saint Paul · Twin Cities
Headquarters	550 Vandalia Street, Suite 233, St. Paul, MN, 55114Source: augurian.com	953 Westgate Drive, Suite 107, St. Paul, 55114Source: mspmag.com	550 Vandalia Street, Suite #312, Saint Paul, 55114Source: spotcreates.com
Employees	11-50Source: clutch.co	51-200Source: clutch.co	11-50Source: clutch.co
Founded	Not published	1978Source: agencymsp.com	2013Source: spotcreates.com
Services	SEO, PPC / paid search, Content, Web designListing sources: augurian.com, augurian.com, augurian.com, clutch.co, linkedin.com	Content, SEO, Social, Web designListing sources: clutch.co, mspcagency.com	Branding, Content, SEO, Web designListing sources: spotcreates.com, spotcreates.com, spotcreates.com, clutch.co
Industries	Retail & e-commerce, Healthcare, Real estate, Manufacturing, B2B techListing sources: augurian.com, augurian.com, augurian.com, clutch.co, linkedin.com	Financial services, Healthcare, B2B tech, Retail & e-commerceListing sources: clutch.co, mspcagency.com	Not published
Google rating	5.0 ★ (20 reviews)via Google · fetched October 12, 2026View on Google	4.9 ★ (7 reviews)via Google · fetched October 12, 2026View on Google	5.0 ★ (3 reviews)via Google · fetched October 12, 2026View on Google
Minimum project	$5,000+Listing sources: augurian.com, augurian.com, augurian.com, clutch.co, linkedin.com	$10,000+Listing sources: clutch.co, mspcagency.com	$5,000+Listing sources: spotcreates.com, spotcreates.com, spotcreates.com, clutch.co
Hourly band	$100-149/hrListing sources: augurian.com, augurian.com, augurian.com, clutch.co, linkedin.com	$150-199/hrListing sources: clutch.co, mspcagency.com	$100-149/hrListing sources: spotcreates.com, spotcreates.com, spotcreates.com, clutch.co
Publishes pricing	NoListing sources: augurian.com, augurian.com, augurian.com, clutch.co, linkedin.com	NoListing sources: clutch.co, mspcagency.com	NoListing sources: spotcreates.com, spotcreates.com, spotcreates.com, clutch.co
Ownership	Not published	Part of MSP CommunicationsSource: digitalsummit.com	Not published
Partner programs	6 programs HubSpotaugurian.com Google Partneraugurian.com Meta Business Partneraugurian.com HubSpot (Gold)augurian.com Premier Partner badge (Premier)augurian.com Semrushagencies.semrush.com	Not published	Not published
Awards	9 awardsCompany-stated Minneapolis/St. Paul Business Journal Fast 50 · 2022clutch.co Inc. 5000 Fastest Growing Private Companies · 2022clutch.co Financial Times Americas' Fastest Growing Companies (#256) · 2022clutch.co	4 awardsCompany-stated Minnesota Business Hall of Fame (Deborah Hopp) · 2025tcbmag.com Content Marketing Award: Best Healthcare Publication · 2022agencymsp.com 11 industry awards for UHC Renewagencymsp.com	1 awardCompany-stated ISSA North America Innovative Leaders Award (Ecolab Fill & Clean) · 2025spotcreates.com
Notable clients	11 named clients on record Coborn's (case study)augurian.com Dunwoody College (case study)augurian.com Forge & Flame (case study)augurian.com Digi International (case study)augurian.com Unity Environmental University (case study)augurian.com	12+ named clients on record Dairy Queen (case study)agencymsp.com DataVantage (Direct Computer Resources Inc.) (case study)agencymsp.com Miracle-Ear (case study)agencymsp.com Cub (case study)agencymsp.com U.S. Bank (case study)agencymsp.com	12+ named clients on record Gigli (Kaskaid Hospitality) (case study)spotcreates.com Ecolab (case study)spotcreates.com 3M (case study)spotcreates.com Caribou Coffee (case study)spotcreates.com Solventum (case study)spotcreates.com
Leadership	Josh Becerra (President & CEO \| Founding Partner)augurian.com	Deborah Hopp (Former president of MSPC (retired 2025, per Twin Cities Business); Senior Vice President, MSPC in Dec 2020 press release; president of MSPC per Nov 2021 TCB article)tcbmag.com Nat Opperman (President, MSP Communications (parent company; succeeded Gary Johnson in summer 2021 per TCB))tcbmag.com Vance Opperman (Owner, MSP Communications (parent company))tcbmag.com	Patty Voje (President)spotcreates.com Jonathan Alstad (VP, Managing Director)spotcreates.com
Certifications	Meta Business Partner, HubSpot Partner	Not published	Not published
Case studies	18 (10 with stated results)Source: augurian.com	4 (0 with stated results)Source: agencymsp.com	4 (0 with stated results)Source: spotcreates.com
AI-assistant mention rate	Named in 42 of 399 answered runs (10.5%); 95% interval 7.9%–13.9%How AI visibility is measured	Named in 3 of 399 answered runs (0.8%); 95% interval 0.3%–2.2%How AI visibility is measured	Named in 2 of 399 answered runs (0.5%); 95% interval 0.1%–1.8%How AI visibility is measured

Not published by any of the three agencies: Clutch rating, Yelp rating.

Augurian listing sources

MSPC listing sources

Spot listing sources

See how every listed agency is ranked

Augurian vs MSPC vs Spot: where they differ

Employees: Augurian lists 11-50, MSPC lists 51-200 and Spot lists 11-50.
Only Augurian lists PPC / paid search among its services.
Only MSPC lists Social among its services.
Only Spot lists Branding among its services.
Google: Augurian 5.0 from 20 reviews, MSPC 4.9 from 7 reviews and Spot 5.0 from 3 reviews.
Minimum project: Augurian $5,000+, MSPC $10,000+ and Spot $5,000+.
Hourly band: Augurian $100-149/hr, MSPC $150-199/hr and Spot $100-149/hr.
Case studies on record: Augurian 18, MSPC 4 and Spot 4.
Company-stated awards on record: Augurian 9, MSPC 4 and Spot 1.
AI mentions: Augurian 10.5%, MSPC 0.8% and Spot 0.5% (95% intervals do not all overlap).

Augurian vs MSPC vs Spot: where they overlap

What Augurian, MSPC and Spot have in common as Minnesota agencies, from their listings and company facts:

Augurian, MSPC and Spot all list content, SEO and web design.
Augurian, MSPC and Spot are all based in Saint Paul, Minnesota.

Augurian vs MSPC vs Spot: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Augurian was named in 42 answers (10.5%; 95% interval 7.9%–13.9%), MSPC was named in 3 answers (0.8%; 95% interval 0.3%–2.2%) and Spot was named in 2 answers (0.5%; 95% interval 0.1%–1.8%); not every pair of 95% intervals overlaps.Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.

ChatGPT
Augurian
ChatGPT named Augurian in 22 of 114 answers (19.3%).
MSPC
ChatGPT named MSPC in 0 of 114 answers (0.0%).
Spot
ChatGPT named Spot in 0 of 114 answers (0.0%).
Gemini
Augurian
Gemini named Augurian in 7 of 114 answers (6.1%).
MSPC
Gemini named MSPC in 1 of 114 answers (0.9%).
Spot
Gemini named Spot in 0 of 114 answers (0.0%).
Google AI Mode
Augurian
Google AI Mode named Augurian in 8 of 114 answers (7.0%).
MSPC
Google AI Mode named MSPC in 1 of 114 answers (0.9%).
Spot
Google AI Mode named Spot in 0 of 114 answers (0.0%).
Google AI Overview
Augurian
Google AI Overview named Augurian in 0 of 19 answers (0.0%).
MSPC
Google AI Overview named MSPC in 0 of 19 answers (0.0%).
Spot
Google AI Overview named Spot in 0 of 19 answers (0.0%).
Microsoft Copilot
Augurian
Microsoft Copilot named Augurian in 5 of 38 answers (13.2%).
MSPC
Microsoft Copilot named MSPC in 1 of 38 answers (2.6%).
Spot
Microsoft Copilot named Spot in 2 of 38 answers (5.3%).

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

Augurian vs MSPC vs Spot: common questions

How do Augurian, MSPC and Spot compare for content in Minnesota?

Augurian, MSPC and Spot all list content. All three are based in Saint Paul. Listed team sizes: Augurian 11-50, MSPC 51-200 and Spot 11-50 employees. Listed minimum projects: Augurian $5,000+, MSPC $10,000+ and Spot $5,000+. Google ratings: Augurian 5.0 from 20 reviews, MSPC 4.9 from 7 reviews and Spot 5.0 from 3 reviews.

Which of Augurian, MSPC or Spot lists the lowest minimum project?

Augurian, at $5,000. Spot lists $5,000 and MSPC lists $10,000.

Which services does each of Augurian, MSPC and Spot list that the others do not?

Only Augurian lists PPC / paid search. Only MSPC lists Social. Only Spot lists Branding.

How many Google reviews do Augurian, MSPC and Spot have?

Augurian has 20 reviews (5.0 average), MSPC has 7 reviews (4.9 average) and Spot has 3 reviews (5.0 average). Review count isn't a quality measure.

Do Augurian, MSPC and Spot publish pricing on their own sites?

No. None of Augurian, MSPC and Spot publishes pricing on its own site.

Who runs Augurian, MSPC and Spot?

Augurian: Josh Becerra (President & CEO | Founding Partner); MSPC: Deborah Hopp (Former president of MSPC (retired 2025, per Twin Cities Business); Senior Vice President, MSPC in Dec 2020 press release; president of MSPC per Nov 2021 TCB article), Nat Opperman (President, MSP Communications (parent company; succeeded Gary Johnson in summer 2021 per TCB)) and Vance Opperman (Owner, MSP Communications (parent company)); Spot: Patty Voje (President) and Jonathan Alstad (VP, Managing Director). As listed on each company's own pages.

Which clients do Augurian, MSPC and Spot name publicly?

Augurian names Coborn's, Dunwoody College and Forge & Flame (case studies); MSPC names Dairy Queen, DataVantage (Direct Computer Resources Inc.) and Miracle-Ear (case studies); Spot names Gigli (Kaskaid Hospitality), Ecolab and 3M (case studies).

What awards do Augurian, MSPC and Spot list?

As stated by each company: Augurian lists 9 awards (most recent 2022), MSPC lists 4 awards (most recent 2025) and Spot lists 1 award (most recent 2025).

How comparisons are chosen and every field is sourced: methodology.

Augurian vs MSPC vs Spot: each pair

Augurian vs MSPC vs Spot: related Minnesota pages

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