Three-way agency comparison · Minnesota

Perrill vs Plaudit Design vs Windmill Strategy: Minnesota marketing agency comparison

Perrill is a Minneapolis, Minnesota agency that lists content, AI search (GEO), PPC / paid search and 2 more. Plaudit Design is a Saint Paul, Minnesota agency that lists web design. Windmill Strategy is a Minneapolis, Minnesota agency that lists branding, content, AI search (GEO) and 4 more. Only Windmill Strategy lists Branding and Social.

Last updated October 15, 2026

Perrill, Plaudit Design and Windmill Strategy: the agencies

Perrill (founded 1998): Minneapolis digital agency covering web design and development, SEO, paid ads, content and AI-search optimization for B2B, B2C and ecommerce brands.
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Plaudit Design (Saint Paul, founded 1998): Web design firm that builds engagement-focused websites and offers internet marketing, with offices in St. Paul and New York.
Full profile
Windmill Strategy (founded 2006): Minneapolis agency focused on industrial and technical B2B companies, combining web design, digital marketing and branding.
Full profile

Perrill vs Plaudit Design vs Windmill Strategy: side by side

Each value for Perrill, Plaudit Design and Windmill Strategy comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.

Perrill vs Plaudit Design vs Windmill Strategy, side by side
Field	Perrill	Plaudit Design	Windmill Strategy
City and region	Minneapolis · Twin Cities	Saint Paul · Twin Cities	Minneapolis · Twin Cities
Headquarters	110 Cheshire Ln Suite 305, Minnetonka, 55305Source: perrill.com	2470 University Ave W, St. Paul, 55114Source: plaudit.com	1400 Van Buren Street #200-12, Minneapolis, 55413Source: windmillstrategy.com
Employees	11-50Source: clutch.co	11-50Source: clutch.co	11-50Source: clutch.co
Founded	1998Source: clutch.co	1998Source: plaudit.com	2006Source: windmillstrategy.com
Services	Content, AI search (GEO), PPC / paid search, SEO, Web designListing sources: clutch.co, perrill.com	Web designListing sources: clutch.co, plaudit.com	Branding, Content, AI search (GEO), PPC / paid search, SEO, Social, Web designListing sources: clutch.co, windmillstrategy.com
Industries	Not published	Not published	Manufacturing, B2B tech, HealthcareListing sources: clutch.co, windmillstrategy.com
Google rating	4.7 ★ (41 reviews)via Google · fetched October 12, 2026View on Google	4.7 ★ (53 reviews)via Google · fetched October 12, 2026View on Google	4.9 ★ (69 reviews)via Google · fetched October 12, 2026View on Google
Clutch rating	4.9 ★ (9 reviews)via Clutch	5.0 ★ (10 reviews)via Clutch	4.9 ★ (24 reviews)via Clutch
Yelp rating	3.7 ★ (3 reviews)via Yelp · fetched October 12, 2026View on Yelp	5.0 ★ (6 reviews)via Yelp · fetched October 12, 2026View on Yelp	Not published
Minimum project	$5,000+Listing sources: clutch.co, perrill.com	$25,000+Listing sources: clutch.co, plaudit.com	$3,000+Listing sources: clutch.co, windmillstrategy.com
Hourly band	$150-199/hrListing sources: clutch.co, perrill.com	$150-199/hrListing sources: clutch.co, plaudit.com	$150-199/hrListing sources: clutch.co, windmillstrategy.com
Publishes pricing	NoListing sources: clutch.co, perrill.com	NoListing sources: clutch.co, plaudit.com	Yes, on its own siteListing sources: clutch.co, windmillstrategy.com
Ownership	Not published	Not published	Owner-operated, no parent company listedSource: windmillstrategy.com
Partner programs	2 programs HubSpotclutch.co Google Partnerclutch.co	Not published	4 programs Google Partnerwindmillstrategy.com HubSpotwindmillstrategy.com Shopifywindmillstrategy.com WP Enginewindmillstrategy.com
Awards	6 awardsCompany-stated Clutch Top Full-Service Digital Company, Minnesota · 2026clutch.co Clutch Top Web Design Company, Minnesota · 2026clutch.co Clutch: Full-Service Digital Company · 2023clutch.co	1 awardCompany-stated Recognition: Awwwards, MarCom, HOW, Graphic Design USA, Telegraphplaudit.com	Not published
Notable clients	12+ named clients on record Wasp Archery (case study)perrill.com Dura Supreme (case study)perrill.com Culligan (case study)perrill.com Titan Tool (case study)perrill.com Park Dental (case study)perrill.com	12+ named clients on record Dunham Engineering (case study)plaudit.com Summit Orthopedics (case study)plaudit.com Minnesota Neuropsychology (case study)plaudit.com EDCO Products (case study)plaudit.com Dominium Apartments (case study)plaudit.com	12+ named clients on record Stillwell Inc. (case study)windmillstrategy.com SMC Ltd. (case study)windmillstrategy.com Spraymation Inc. (testimonial)windmillstrategy.com Astra Products (testimonial)windmillstrategy.com ACS Motion Control (testimonial)windmillstrategy.com
Leadership	Nate Tower (President (since July 2023; previously Director of Marketing and Sales; joined 2014))perrill.com Jay Gast (Former president (led about three years before Tower))perrill.com	Michael Schlotfeldt (Founder and Web Designer)plaudit.com David Schlotfeldt (Founder and Programmer)plaudit.com	Kathy Kassera Mrozek (President & CEO)windmillstrategy.com
Certifications	Not published	Not published	Google Partner
Case studies	4 (1 with stated results)Source: perrill.com	1 (0 with stated results)Source: plaudit.com	4 (3 with stated results)Source: windmillstrategy.com
AI-assistant mention rate	Named in 70 of 399 answered runs (17.5%); 95% interval 14.1%–21.6%How AI visibility is measured	Named in 36 of 399 answered runs (9.0%); 95% interval 6.6%–12.2%How AI visibility is measured	Named in 79 of 399 answered runs (19.8%); 95% interval 16.2%–24.0%How AI visibility is measured

Perrill listing sources

Plaudit Design listing sources

Windmill Strategy listing sources

See how every listed agency is ranked

Perrill vs Plaudit Design vs Windmill Strategy: where they differ

Location: Perrill in Minneapolis, Plaudit Design in Saint Paul and Windmill Strategy in Minneapolis.
Founded: Perrill 1998, Plaudit Design 1998 and Windmill Strategy 2006.
Only Windmill Strategy lists Branding and Social among its services.
Google: Perrill 4.7 from 41 reviews, Plaudit Design 4.7 from 53 reviews and Windmill Strategy 4.9 from 69 reviews.
Clutch: Perrill 4.9 from 9 reviews, Plaudit Design 5.0 from 10 reviews and Windmill Strategy 4.9 from 24 reviews.
Minimum project: Perrill $5,000+, Plaudit Design $25,000+ and Windmill Strategy $3,000+.
Windmill Strategy publishes pricing on its own site; Perrill and Plaudit Design do not.
Case studies on record: Perrill 4, Plaudit Design 1 and Windmill Strategy 4.
AI mentions: Perrill 17.5%, Plaudit Design 9.0% and Windmill Strategy 19.8% (95% intervals do not all overlap).

Perrill vs Plaudit Design vs Windmill Strategy: where they overlap

What Perrill, Plaudit Design and Windmill Strategy have in common as Minnesota agencies, from their listings and company facts:

Perrill, Plaudit Design and Windmill Strategy all list web design.

Perrill vs Plaudit Design vs Windmill Strategy: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Perrill was named in 70 answers (17.5%; 95% interval 14.1%–21.6%), Plaudit Design was named in 36 answers (9.0%; 95% interval 6.6%–12.2%) and Windmill Strategy was named in 79 answers (19.8%; 95% interval 16.2%–24.0%); not every pair of 95% intervals overlaps.Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.

ChatGPT
Perrill
ChatGPT named Perrill in 11 of 114 answers (9.7%).
Plaudit Design
ChatGPT named Plaudit Design in 6 of 114 answers (5.3%).
Windmill Strategy
ChatGPT named Windmill Strategy in 14 of 114 answers (12.3%).
Gemini
Perrill
Gemini named Perrill in 33 of 114 answers (28.9%).
Plaudit Design
Gemini named Plaudit Design in 19 of 114 answers (16.7%).
Windmill Strategy
Gemini named Windmill Strategy in 30 of 114 answers (26.3%).
Google AI Mode
Perrill
Google AI Mode named Perrill in 19 of 114 answers (16.7%).
Plaudit Design
Google AI Mode named Plaudit Design in 8 of 114 answers (7.0%).
Windmill Strategy
Google AI Mode named Windmill Strategy in 20 of 114 answers (17.5%).
Google AI Overview
Perrill
Google AI Overview named Perrill in 4 of 19 answers (21.1%).
Plaudit Design
Google AI Overview named Plaudit Design in 1 of 19 answers (5.3%).
Windmill Strategy
Google AI Overview named Windmill Strategy in 4 of 19 answers (21.1%).
Microsoft Copilot
Perrill
Microsoft Copilot named Perrill in 3 of 38 answers (7.9%).
Plaudit Design
Microsoft Copilot named Plaudit Design in 2 of 38 answers (5.3%).
Windmill Strategy
Microsoft Copilot named Windmill Strategy in 11 of 38 answers (28.9%).

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

Perrill vs Plaudit Design vs Windmill Strategy: common questions

How do Perrill, Plaudit Design and Windmill Strategy compare for web design in Minnesota?

Perrill, Plaudit Design and Windmill Strategy all list web design. Perrill is based in Minneapolis, Plaudit Design is based in Saint Paul and Windmill Strategy is based in Minneapolis. Perrill was founded in 1998, Plaudit Design was founded in 1998 and Windmill Strategy was founded in 2006.

Which of Perrill, Plaudit Design or Windmill Strategy lists the lowest minimum project?

Windmill Strategy, at $3,000. Perrill lists $5,000 and Plaudit Design lists $25,000.

Which of Perrill, Plaudit Design or Windmill Strategy has been operating the longest?

Perrill, founded in 1998. Plaudit Design was founded in 1998 and Windmill Strategy was founded in 2006.

How many Google reviews do Perrill, Plaudit Design and Windmill Strategy have?

Perrill has 41 reviews (4.7 average), Plaudit Design has 53 reviews (4.7 average) and Windmill Strategy has 69 reviews (4.9 average). Review count isn't a quality measure.

Do Perrill, Plaudit Design and Windmill Strategy publish pricing on their own sites?

Windmill Strategy publishes pricing on its own site; Perrill and Plaudit Design do not.

Who runs Perrill, Plaudit Design and Windmill Strategy?

Perrill: Nate Tower (President (since July 2023; previously Director of Marketing and Sales; joined 2014)) and Jay Gast (Former president (led about three years before Tower)); Plaudit Design: Michael Schlotfeldt (Founder and Web Designer) and David Schlotfeldt (Founder and Programmer); Windmill Strategy: Kathy Kassera Mrozek (President & CEO). As listed on each company's own pages.

Which clients do Perrill, Plaudit Design and Windmill Strategy name publicly?

Perrill names Wasp Archery, Dura Supreme and Culligan (case studies); Plaudit Design names Dunham Engineering, Summit Orthopedics and Minnesota Neuropsychology (case studies); Windmill Strategy names Stillwell Inc. (case study), SMC Ltd. (case study) and Spraymation Inc. (testimonial).

How many employees do Perrill, Plaudit Design and Windmill Strategy list?

All three list 11-50 employees.

How comparisons are chosen and every field is sourced: methodology.

Perrill vs Plaudit Design vs Windmill Strategy: each pair

Perrill vs Plaudit Design vs Windmill Strategy: related Minnesota pages

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