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Agency comparison · Minnesota

Perrill vs Windmill Strategy: Minnesota marketing agency comparison

Perrill is a Minneapolis, Minnesota agency that lists content, AI search (GEO), PPC / paid search and 2 more. Windmill Strategy is a Minneapolis, Minnesota agency that lists branding, content, AI search (GEO) and 4 more. Windmill Strategy lists a lower minimum project ($3,000) than Perrill ($5,000). Windmill Strategy publishes pricing on its own site; Perrill does not.

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Perrill and Windmill Strategy: the agencies

  • Perrill (founded 1998): Minneapolis digital agency covering web design and development, SEO, paid ads, content and AI-search optimization for B2B, B2C and ecommerce brands.

    Full profile

  • Windmill Strategy (founded 2006): Minneapolis agency focused on industrial and technical B2B companies, combining web design, digital marketing and branding.

    Full profile

Perrill vs Windmill Strategy: side by side

Each value for Perrill and Windmill Strategy comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.
Perrill vs Windmill Strategy, side by side
FieldPerrillWindmill Strategy
City and regionMinneapolis · Twin CitiesMinneapolis · Twin Cities
Headquarters110 Cheshire Ln Suite 305, Minnetonka, 55305Source: perrill.com1400 Van Buren Street #200-12, Minneapolis, 55413Source: windmillstrategy.com
Employees11-50Source: clutch.co11-50Source: clutch.co
Founded1998Source: clutch.co2006Source: windmillstrategy.com
ServicesContent, AI search (GEO), PPC / paid search, SEO, Web designListing sources: clutch.co, perrill.comBranding, Content, AI search (GEO), PPC / paid search, SEO, Social, Web designListing sources: clutch.co, windmillstrategy.com
IndustriesNot publishedManufacturing, B2B tech, HealthcareListing sources: clutch.co, windmillstrategy.com
Google rating4.7 ★ (41 reviews)via Google · fetched October 12, 2026View on Google4.9 ★ (69 reviews)via Google · fetched October 12, 2026View on Google
Clutch rating4.9 ★ (9 reviews)via Clutch4.9 ★ (24 reviews)via Clutch
Yelp rating3.7 ★ (3 reviews)via Yelp · fetched October 12, 2026View on YelpNot published
Minimum project$5,000+Listing sources: clutch.co, perrill.com$3,000+Listing sources: clutch.co, windmillstrategy.com
Hourly band$150-199/hrListing sources: clutch.co, perrill.com$150-199/hrListing sources: clutch.co, windmillstrategy.com
Publishes pricingNoListing sources: clutch.co, perrill.comYes, on its own siteListing sources: clutch.co, windmillstrategy.com
OwnershipNot publishedOwner-operated, no parent company listedSource: windmillstrategy.com
Partner programs2 programs4 programs
Awards6 awardsCompany-stated
  • Clutch Top Full-Service Digital Company, Minnesota · 2026clutch.co
  • Clutch Top Web Design Company, Minnesota · 2026clutch.co
  • Clutch: Full-Service Digital Company · 2023clutch.co
Not published
Notable clients12+ named clients on record12+ named clients on record
Leadership
  • Nate Tower (President (since July 2023; previously Director of Marketing and Sales; joined 2014))perrill.com
  • Jay Gast (Former president (led about three years before Tower))perrill.com
CertificationsNot publishedGoogle Partner
Case studies4 (1 with stated results)Source: perrill.com4 (3 with stated results)Source: windmillstrategy.com
AI-assistant mention rateNamed in 70 of 399 answered runs (17.5%); 95% interval 14.1%–21.6%How AI visibility is measuredNamed in 79 of 399 answered runs (19.8%); 95% interval 16.2%–24.0%How AI visibility is measured

Perrill listing sources

  1. [1] clutch.co
  2. [2] perrill.com

Windmill Strategy listing sources

  1. [1] clutch.co
  2. [2] windmillstrategy.com
See how every listed agency is ranked

Perrill vs Windmill Strategy: where they differ

  • Founded: Perrill 1998 and Windmill Strategy 2006.
  • Only Windmill Strategy lists Branding and Social among its services.
  • Google: Perrill 4.7 from 41 reviews and Windmill Strategy 4.9 from 69 reviews.
  • Clutch: Perrill 4.9 from 9 reviews and Windmill Strategy 4.9 from 24 reviews.
  • Minimum project: Perrill $5,000+ and Windmill Strategy $3,000+.
  • Windmill Strategy publishes pricing on its own site; Perrill does not.
  • Partner programs listed: Perrill lists HubSpot and Google Partner; Windmill Strategy lists Google Partner, HubSpot, Shopify and 1 more.
  • AI mentions: Perrill 17.5% and Windmill Strategy 19.8% (within the margin of error).

Perrill vs Windmill Strategy: where they overlap

What Perrill and Windmill Strategy have in common as Minnesota agencies, from their listings and company facts:

  • Perrill and Windmill Strategy both list content, AI search (GEO), PPC / paid search, SEO and web design.
  • Perrill and Windmill Strategy are both based in Minneapolis, Minnesota.
  • Perrill and Windmill Strategy both list the HubSpot and Google Partner partner programs.
  • In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Perrill and Windmill Strategy were named in the same answer 35 times (8.8% of answers).

Perrill vs Windmill Strategy: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Perrill was named in 70 answers (17.5%; 95% interval 14.1%–21.6%) and Windmill Strategy was named in 79 answers (19.8%; 95% interval 16.2%–24.0%); the difference is within the margin of error.Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.
  • ChatGPT
    Perrill

    ChatGPT named Perrill in 11 of 114 answers (9.7%).

    Windmill Strategy

    ChatGPT named Windmill Strategy in 14 of 114 answers (12.3%).

  • Gemini
    Perrill

    Gemini named Perrill in 33 of 114 answers (28.9%).

    Windmill Strategy

    Gemini named Windmill Strategy in 30 of 114 answers (26.3%).

  • Google AI Mode
    Perrill

    Google AI Mode named Perrill in 19 of 114 answers (16.7%).

    Windmill Strategy

    Google AI Mode named Windmill Strategy in 20 of 114 answers (17.5%).

  • Google AI Overview
    Perrill

    Google AI Overview named Perrill in 4 of 19 answers (21.1%).

    Windmill Strategy

    Google AI Overview named Windmill Strategy in 4 of 19 answers (21.1%).

  • Microsoft Copilot
    Perrill

    Microsoft Copilot named Perrill in 3 of 38 answers (7.9%).

    Windmill Strategy

    Microsoft Copilot named Windmill Strategy in 11 of 38 answers (28.9%).

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

Perrill vs Windmill Strategy: common questions

How do Perrill and Windmill Strategy compare for content in Minnesota?

Perrill and Windmill Strategy both list content. Both are based in Minneapolis. Perrill was founded in 1998 and Windmill Strategy was founded in 2006. Listed team sizes: Perrill 11-50 and Windmill Strategy 11-50 employees. Listed minimum projects: Perrill $5,000+ and Windmill Strategy $3,000+.

Which services does only Windmill Strategy list, compared with Perrill?

Windmill Strategy lists Branding and Social; Perrill does not.

Which agency has been operating longer, Perrill or Windmill Strategy?

Perrill, founded in 1998. Windmill Strategy was founded in 2006.

What partner programs do Perrill and Windmill Strategy each list?

Perrill lists HubSpot and Google Partner; Windmill Strategy lists Google Partner, HubSpot, Shopify and WP Engine.

How many Google reviews do Perrill and Windmill Strategy have?

Perrill has 41 reviews (4.7 average) and Windmill Strategy has 69 reviews (4.9 average). Review count isn't a quality measure.

Who runs Perrill and Windmill Strategy?

Perrill: Nate Tower (President (since July 2023; previously Director of Marketing and Sales; joined 2014)) and Jay Gast (Former president (led about three years before Tower)); Windmill Strategy: Kathy Kassera Mrozek (President & CEO). As listed on each company's own pages.

Which clients do Perrill and Windmill Strategy name publicly?

Perrill names Wasp Archery, Dura Supreme and Culligan (case studies); Windmill Strategy names Stillwell Inc. (case study), SMC Ltd. (case study) and Spraymation Inc. (testimonial).

How many employees do Perrill and Windmill Strategy list?

Both list 11-50 employees.

How comparisons are chosen and every field is sourced: methodology.

Perrill vs Windmill Strategy: also compared

Perrill vs Windmill Strategy: related Minnesota pages

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