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Agency comparison · Minnesota

Risdall Marketing Group vs Words At Work: Minnesota marketing agency comparison

Risdall Marketing Group is a Minneapolis, Minnesota agency that lists content, PPC / paid search, SEO and 1 more. Words At Work is a Minneapolis, Minnesota agency that lists branding, content, SEO and 2 more. Only Risdall Marketing Group lists PPC / paid search; only Words At Work lists Branding and Social.

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Risdall Marketing Group and Words At Work: the agencies

  • Risdall Marketing Group (Minneapolis, founded 1972) lists 4 services: Content, PPC / paid search, SEO and Web design.

    Full profile

  • Words At Work (founded 1988): Minneapolis B2B brand and marketing agency covering brand identity, messaging, naming, content, websites and production for business-to-business clients.

    Full profile

Risdall Marketing Group vs Words At Work: side by side

Each value for Risdall Marketing Group and Words At Work comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.
Risdall Marketing Group vs Words At Work, side by side
FieldRisdall Marketing GroupWords At Work
City and regionMinneapolis · Twin CitiesMinneapolis · Twin Cities
Headquarters3001 Broadway Street NE, Suite 620, Minneapolis, 55413Source: risdall.com201 Irving Ave N Suite 220, Minneapolis, 55405Source: wordsatwork.com
EmployeesNot published11-50Source: wordsatwork.com
Founded1972Source: risdall.com1988Source: wordsatwork.com
ServicesContent, PPC / paid search, SEO, Web designListing sources: risdall.com, risdall.comBranding, Content, SEO, Social, Web designListing sources: clutch.co, wordsatwork.com
IndustriesFinancial services, HealthcareListing sources: risdall.com, risdall.comManufacturing, B2B techListing sources: clutch.co, wordsatwork.com
Google rating5.0 ★ (9 reviews)via Google · fetched October 12, 2026View on GoogleNot published
Minimum projectNot published$1,000+Listing sources: clutch.co, wordsatwork.com
Hourly bandNot published$150-199/hrListing sources: clutch.co, wordsatwork.com
Publishes pricingNoListing sources: risdall.com, risdall.comNoListing sources: clutch.co, wordsatwork.com
OwnershipOwner-operated, no parent company listedSource: risdall.comOwner-operated, no parent company listedSource: wordsatwork.com
Awards1 awardCompany-stated
  • Webby, CLIO Healthcare, Telly and other award programsrisdall.com
Not published
Notable clients12+ named clients on record4 named clients on record
Leadership
Case studies3 (0 with stated results)Source: risdall.com4 (0 with stated results)Source: wordsatwork.com
AI-assistant mention rateNamed in 15 of 399 answered runs (3.8%); 95% interval 2.3%–6.1%How AI visibility is measuredNamed in 2 of 399 answered runs (0.5%); 95% interval 0.1%–1.8%How AI visibility is measured

Not published by either agency: Clutch rating, Yelp rating, partner programs, certifications.

Risdall Marketing Group listing sources

  1. [1] risdall.com
  2. [2] risdall.com

Words At Work listing sources

  1. [1] clutch.co
  2. [2] wordsatwork.com
See how every listed agency is ranked

Risdall Marketing Group vs Words At Work: where they differ

  • Founded: Risdall Marketing Group 1972 and Words At Work 1988.
  • Only Risdall Marketing Group lists PPC / paid search among its services.
  • Only Words At Work lists Branding and Social among its services.
  • Only Risdall Marketing Group lists Financial services and Healthcare among its industries.
  • Only Words At Work lists Manufacturing and B2B tech among its industries.
  • Case studies on record: Risdall Marketing Group 3 and Words At Work 4.
  • AI mentions: Risdall Marketing Group 3.8% and Words At Work 0.5% (95% intervals do not overlap).

Risdall Marketing Group vs Words At Work: where they overlap

What Risdall Marketing Group and Words At Work have in common as Minnesota agencies, from their listings and company facts:

  • Risdall Marketing Group and Words At Work both list content, SEO and web design.
  • Risdall Marketing Group and Words At Work are both based in Minneapolis, Minnesota.
  • Risdall Marketing Group and Words At Work are both owner-operated, with no parent company listed.
  • In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Risdall Marketing Group and Words At Work were named in the same answer 1 time (0.3% of answers).

Risdall Marketing Group vs Words At Work: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Risdall Marketing Group was named in 15 answers (3.8%; 95% interval 2.3%–6.1%) and Words At Work was named in 2 answers (0.5%; 95% interval 0.1%–1.8%); their 95% intervals do not overlap.Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.
  • ChatGPT
    Risdall Marketing Group

    ChatGPT named Risdall Marketing Group in 12 of 114 answers (10.5%).

    Words At Work

    ChatGPT named Words At Work in 1 of 114 answers (0.9%).

  • Gemini
    Risdall Marketing Group

    Gemini named Risdall Marketing Group in 0 of 114 answers (0.0%).

    Words At Work

    Gemini named Words At Work in 0 of 114 answers (0.0%).

  • Google AI Mode
    Risdall Marketing Group

    Google AI Mode named Risdall Marketing Group in 0 of 114 answers (0.0%).

    Words At Work

    Google AI Mode named Words At Work in 1 of 114 answers (0.9%).

  • Google AI Overview
    Risdall Marketing Group

    Google AI Overview named Risdall Marketing Group in 2 of 19 answers (10.5%).

    Words At Work

    Google AI Overview named Words At Work in 0 of 19 answers (0.0%).

  • Microsoft Copilot
    Risdall Marketing Group

    Microsoft Copilot named Risdall Marketing Group in 1 of 38 answers (2.6%).

    Words At Work

    Microsoft Copilot named Words At Work in 0 of 38 answers (0.0%).

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

Risdall Marketing Group vs Words At Work: common questions

How do Risdall Marketing Group and Words At Work compare for content in Minnesota?

Risdall Marketing Group and Words At Work both list content. Both are based in Minneapolis. Risdall Marketing Group was founded in 1972 and Words At Work was founded in 1988. In MN Agency Index's AI test, Risdall Marketing Group was named in 3.8% of 399 answers and Words At Work was named in 0.5% of 399 answers.

Which agency has been operating longer, Risdall Marketing Group or Words At Work?

Risdall Marketing Group, founded in 1972. Words At Work was founded in 1988.

Do Risdall Marketing Group and Words At Work have a parent company?

Risdall Marketing Group is owner-operated with no parent company listed and Words At Work is owner-operated with no parent company listed.

Do Risdall Marketing Group and Words At Work publish pricing on their own sites?

No. None of Risdall Marketing Group and Words At Work publishes pricing on its own site.

Who runs Risdall Marketing Group and Words At Work?

Risdall Marketing Group: Ted Risdall (CEO) and John Risdall (Founder (LinkedIn: founding chairman)); Words At Work: Doug Vanasek (Finance & Operations). As listed on each company's own pages.

Which clients do Risdall Marketing Group and Words At Work name publicly?

Risdall Marketing Group names Infinity Credit Union, Schreiber Logistics and Canon Medical (case studies); Words At Work names Ecolab, Geronimo Power and Okta (case studies).

How many case studies are on record for Risdall Marketing Group and Words At Work?

Risdall Marketing Group 3 (0 with stated results) and Words At Work 4 (0 with stated results).

How often did AI assistants name Risdall Marketing Group and Words At Work in MN Agency Index's test?

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Risdall Marketing Group was named in 15 answers (3.8%; 95% interval 2.3%–6.1%) and Words At Work was named in 2 answers (0.5%; 95% interval 0.1%–1.8%); their 95% intervals do not overlap.

How comparisons are chosen and every field is sourced: methodology.

Risdall Marketing Group vs Words At Work: also compared

Risdall Marketing Group vs Words At Work: related Minnesota pages

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