Three-way agency comparison · Minnesota

Risdall Marketing Group vs TopRank Marketing vs Words At Work: Minnesota marketing agency comparison

Risdall Marketing Group is a Minneapolis, Minnesota agency that lists content, PPC / paid search, SEO and 1 more. TopRank Marketing is a Minneapolis, Minnesota agency that lists content, AI search (GEO), SEO and 1 more. Words At Work is a Minneapolis, Minnesota agency that lists branding, content, SEO and 2 more.

Last updated October 15, 2026

Risdall Marketing Group, TopRank Marketing and Words At Work: the agencies

Risdall Marketing Group (Minneapolis, founded 1972) lists 4 services: Content, PPC / paid search, SEO and Web design.
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TopRank Marketing (Minneapolis, founded 2001): B2B marketing agency centered on content, influencer, search, social and podcast marketing, claiming 24 years in business.
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Words At Work (founded 1988): Minneapolis B2B brand and marketing agency covering brand identity, messaging, naming, content, websites and production for business-to-business clients.
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Risdall Marketing Group vs TopRank Marketing vs Words At Work: side by side

Each value for Risdall Marketing Group, TopRank Marketing and Words At Work comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.

Risdall Marketing Group vs TopRank Marketing vs Words At Work, side by side
Field	Risdall Marketing Group	TopRank Marketing	Words At Work
City and region	Minneapolis · Twin Cities	Minneapolis · Twin Cities	Minneapolis · Twin Cities
Headquarters	3001 Broadway Street NE, Suite 620, Minneapolis, 55413Source: risdall.com	7701 Golden Valley Rd #27227, Minneapolis, 55427Source: toprankmarketing.com	201 Irving Ave N Suite 220, Minneapolis, 55405Source: wordsatwork.com
Employees	Not published	11-50Source: clutch.co	11-50Source: wordsatwork.com
Founded	1972Source: risdall.com	2001Source: clutch.co	1988Source: wordsatwork.com
Services	Content, PPC / paid search, SEO, Web designListing sources: risdall.com, risdall.com	Content, AI search (GEO), SEO, SocialListing sources: clutch.co, toprankmarketing.com	Branding, Content, SEO, Social, Web designListing sources: clutch.co, wordsatwork.com
Industries	Financial services, HealthcareListing sources: risdall.com, risdall.com	Not published	Manufacturing, B2B techListing sources: clutch.co, wordsatwork.com
Google rating	5.0 ★ (9 reviews)via Google · fetched October 12, 2026View on Google	3.0 ★ (2 reviews)via Google · fetched October 12, 2026View on Google	Not published
Minimum project	Not published	$5,000+Listing sources: clutch.co, toprankmarketing.com	$1,000+Listing sources: clutch.co, wordsatwork.com
Hourly band	Not published	$200-300/hrListing sources: clutch.co, toprankmarketing.com	$150-199/hrListing sources: clutch.co, wordsatwork.com
Publishes pricing	NoListing sources: risdall.com, risdall.com	NoListing sources: clutch.co, toprankmarketing.com	NoListing sources: clutch.co, wordsatwork.com
Ownership	Owner-operated, no parent company listedSource: risdall.com	Owner-operated, no parent company listedSource: toprankmarketing.com	Owner-operated, no parent company listedSource: wordsatwork.com
Awards	1 awardCompany-stated Webby, CLIO Healthcare, Telly and other award programsrisdall.com	2 awardsCompany-stated CMI Content Marketing Awards: Best Use of Influencer Marketing · 2024toprankmarketing.com Content Marketing Institute: #1 Content Marketing Blog (3x)toprankmarketing.com	Not published
Notable clients	12+ named clients on record Infinity Credit Union (case study)risdall.com Schreiber Logistics (case study)risdall.com Canon Medical (case study)risdall.com Arcserve (case study)risdall.com Davanni's (case study)risdall.com	11 named clients on record SAP (case study)toprankmarketing.com LinkedIn (case study)toprankmarketing.com Smartsheet (case study)toprankmarketing.com Adobe (case study)toprankmarketing.com Cherwell Software (case study)toprankmarketing.com	4 named clients on record Ecolab (case study)wordsatwork.com Geronimo Power (case study)wordsatwork.com Okta (case study)wordsatwork.com Hilmar (case study)wordsatwork.com
Leadership	Ted Risdall (CEO)risdall.com John Risdall (Founder (LinkedIn: founding chairman))risdall.com	Lee Odden (CEO (co-founder; owner and Chairman))toprankmarketing.com Alexis Hall (Vice President, Client Accounts)toprankmarketing.com	Doug Vanasek (Finance & Operations)wordsatwork.com
Case studies	3 (0 with stated results)Source: risdall.com	3 (0 with stated results)Source: toprankmarketing.com	4 (0 with stated results)Source: wordsatwork.com
AI-assistant mention rate	Named in 15 of 399 answered runs (3.8%); 95% interval 2.3%–6.1%How AI visibility is measured	Named in 15 of 399 answered runs (3.8%); 95% interval 2.3%–6.1%How AI visibility is measured	Named in 2 of 399 answered runs (0.5%); 95% interval 0.1%–1.8%How AI visibility is measured

Not published by any of the three agencies: Clutch rating, Yelp rating, partner programs, certifications.

Risdall Marketing Group listing sources

TopRank Marketing listing sources

Words At Work listing sources

See how every listed agency is ranked

Risdall Marketing Group vs TopRank Marketing vs Words At Work: where they differ

Founded: Risdall Marketing Group 1972, TopRank Marketing 2001 and Words At Work 1988.
Only Risdall Marketing Group lists PPC / paid search among its services.
Only TopRank Marketing lists AI search (GEO) among its services.
Only Words At Work lists Branding among its services.
Case studies on record: Risdall Marketing Group 3, TopRank Marketing 3 and Words At Work 4.
AI mentions: Risdall Marketing Group 3.8%, TopRank Marketing 3.8% and Words At Work 0.5% (95% intervals do not all overlap).

Risdall Marketing Group vs TopRank Marketing vs Words At Work: where they overlap

What Risdall Marketing Group, TopRank Marketing and Words At Work have in common as Minnesota agencies, from their listings and company facts:

Risdall Marketing Group, TopRank Marketing and Words At Work all list content and SEO.
Risdall Marketing Group, TopRank Marketing and Words At Work are all based in Minneapolis, Minnesota.
Risdall Marketing Group, TopRank Marketing and Words At Work are all owner-operated, with no parent company listed.

Risdall Marketing Group vs TopRank Marketing vs Words At Work: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Risdall Marketing Group was named in 15 answers (3.8%; 95% interval 2.3%–6.1%), TopRank Marketing was named in 15 answers (3.8%; 95% interval 2.3%–6.1%) and Words At Work was named in 2 answers (0.5%; 95% interval 0.1%–1.8%); not every pair of 95% intervals overlaps.Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.

ChatGPT
Risdall Marketing Group
ChatGPT named Risdall Marketing Group in 12 of 114 answers (10.5%).
TopRank Marketing
ChatGPT named TopRank Marketing in 8 of 114 answers (7.0%).
Words At Work
ChatGPT named Words At Work in 1 of 114 answers (0.9%).
Gemini
Risdall Marketing Group
Gemini named Risdall Marketing Group in 0 of 114 answers (0.0%).
TopRank Marketing
Gemini named TopRank Marketing in 5 of 114 answers (4.4%).
Words At Work
Gemini named Words At Work in 0 of 114 answers (0.0%).
Google AI Mode
Risdall Marketing Group
Google AI Mode named Risdall Marketing Group in 0 of 114 answers (0.0%).
TopRank Marketing
Google AI Mode named TopRank Marketing in 1 of 114 answers (0.9%).
Words At Work
Google AI Mode named Words At Work in 1 of 114 answers (0.9%).
Google AI Overview
Risdall Marketing Group
Google AI Overview named Risdall Marketing Group in 2 of 19 answers (10.5%).
TopRank Marketing
Google AI Overview named TopRank Marketing in 1 of 19 answers (5.3%).
Words At Work
Google AI Overview named Words At Work in 0 of 19 answers (0.0%).
Microsoft Copilot
Risdall Marketing Group
Microsoft Copilot named Risdall Marketing Group in 1 of 38 answers (2.6%).
TopRank Marketing
Microsoft Copilot named TopRank Marketing in 0 of 38 answers (0.0%).
Words At Work
Microsoft Copilot named Words At Work in 0 of 38 answers (0.0%).

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

Risdall Marketing Group vs TopRank Marketing vs Words At Work: common questions

How do Risdall Marketing Group, TopRank Marketing and Words At Work compare for content in Minnesota?

Risdall Marketing Group, TopRank Marketing and Words At Work all list content. All three are based in Minneapolis. Risdall Marketing Group was founded in 1972, TopRank Marketing was founded in 2001 and Words At Work was founded in 1988. Each value links to its public source, and no agency pays for placement.

Which services does each of Risdall Marketing Group, TopRank Marketing and Words At Work list that the others do not?

Only Risdall Marketing Group lists PPC / paid search. Only TopRank Marketing lists AI search (GEO). Only Words At Work lists Branding.

Which of Risdall Marketing Group, TopRank Marketing or Words At Work has been operating the longest?

Risdall Marketing Group, founded in 1972. Words At Work was founded in 1988 and TopRank Marketing was founded in 2001.

Do Risdall Marketing Group, TopRank Marketing and Words At Work have a parent company?

Risdall Marketing Group is owner-operated with no parent company listed, TopRank Marketing is owner-operated with no parent company listed and Words At Work is owner-operated with no parent company listed.

Do Risdall Marketing Group, TopRank Marketing and Words At Work publish pricing on their own sites?

No. None of Risdall Marketing Group, TopRank Marketing and Words At Work publishes pricing on its own site.

Who runs Risdall Marketing Group, TopRank Marketing and Words At Work?

Risdall Marketing Group: Ted Risdall (CEO) and John Risdall (Founder (LinkedIn: founding chairman)); TopRank Marketing: Lee Odden (CEO (co-founder; owner and Chairman)) and Alexis Hall (Vice President, Client Accounts); Words At Work: Doug Vanasek (Finance & Operations). As listed on each company's own pages.

Which clients do Risdall Marketing Group, TopRank Marketing and Words At Work name publicly?

Risdall Marketing Group names Infinity Credit Union, Schreiber Logistics and Canon Medical (case studies); TopRank Marketing names SAP, LinkedIn and Smartsheet (case studies); Words At Work names Ecolab, Geronimo Power and Okta (case studies).

How many case studies are on record for Risdall Marketing Group, TopRank Marketing and Words At Work?

Risdall Marketing Group 3 (0 with stated results), TopRank Marketing 3 (0 with stated results) and Words At Work 4 (0 with stated results).

How comparisons are chosen and every field is sourced: methodology.

Risdall Marketing Group vs TopRank Marketing vs Words At Work: each pair

Risdall Marketing Group vs TopRank Marketing vs Words At Work: related Minnesota pages

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