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Agency comparison · Minnesota

TopRank Marketing vs Words At Work: Minnesota marketing agency comparison

TopRank Marketing is a Minneapolis, Minnesota agency that lists content, AI search (GEO), SEO and 1 more. Words At Work is a Minneapolis, Minnesota agency that lists branding, content, SEO and 2 more. Words At Work lists a lower minimum project ($1,000) than TopRank Marketing ($5,000). Words At Work was founded in 1988, 13 years before TopRank Marketing (2001).

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TopRank Marketing and Words At Work: the agencies

  • TopRank Marketing (Minneapolis, founded 2001): B2B marketing agency centered on content, influencer, search, social and podcast marketing, claiming 24 years in business.

    Full profile

  • Words At Work (founded 1988): Minneapolis B2B brand and marketing agency covering brand identity, messaging, naming, content, websites and production for business-to-business clients.

    Full profile

TopRank Marketing vs Words At Work: side by side

Each value for TopRank Marketing and Words At Work comes from the agency's listing, its company facts or the platform named under it. Data as of October 15, 2026. No score or rank here; see the full ranking on the agencies page.
TopRank Marketing vs Words At Work, side by side
FieldTopRank MarketingWords At Work
City and regionMinneapolis · Twin CitiesMinneapolis · Twin Cities
Headquarters7701 Golden Valley Rd #27227, Minneapolis, 55427Source: toprankmarketing.com201 Irving Ave N Suite 220, Minneapolis, 55405Source: wordsatwork.com
Employees11-50Source: clutch.co11-50Source: wordsatwork.com
Founded2001Source: clutch.co1988Source: wordsatwork.com
ServicesContent, AI search (GEO), SEO, SocialListing sources: clutch.co, toprankmarketing.comBranding, Content, SEO, Social, Web designListing sources: clutch.co, wordsatwork.com
IndustriesNot publishedManufacturing, B2B techListing sources: clutch.co, wordsatwork.com
Google rating3.0 ★ (2 reviews)via Google · fetched October 12, 2026View on GoogleNot published
Minimum project$5,000+Listing sources: clutch.co, toprankmarketing.com$1,000+Listing sources: clutch.co, wordsatwork.com
Hourly band$200-300/hrListing sources: clutch.co, toprankmarketing.com$150-199/hrListing sources: clutch.co, wordsatwork.com
Publishes pricingNoListing sources: clutch.co, toprankmarketing.comNoListing sources: clutch.co, wordsatwork.com
OwnershipOwner-operated, no parent company listedSource: toprankmarketing.comOwner-operated, no parent company listedSource: wordsatwork.com
Awards2 awardsCompany-statedNot published
Notable clients11 named clients on record4 named clients on record
Leadership
Case studies3 (0 with stated results)Source: toprankmarketing.com4 (0 with stated results)Source: wordsatwork.com
AI-assistant mention rateNamed in 15 of 399 answered runs (3.8%); 95% interval 2.3%–6.1%How AI visibility is measuredNamed in 2 of 399 answered runs (0.5%); 95% interval 0.1%–1.8%How AI visibility is measured

Not published by either agency: Clutch rating, Yelp rating, partner programs, certifications.

TopRank Marketing listing sources

  1. [1] clutch.co
  2. [2] toprankmarketing.com

Words At Work listing sources

  1. [1] clutch.co
  2. [2] wordsatwork.com
See how every listed agency is ranked

TopRank Marketing vs Words At Work: where they differ

  • Founded: TopRank Marketing 2001 and Words At Work 1988.
  • Only TopRank Marketing lists AI search (GEO) among its services.
  • Only Words At Work lists Branding and Web design among its services.
  • Minimum project: TopRank Marketing $5,000+ and Words At Work $1,000+.
  • Hourly band: TopRank Marketing $200-300/hr and Words At Work $150-199/hr.
  • Case studies on record: TopRank Marketing 3 and Words At Work 4.
  • AI mentions: TopRank Marketing 3.8% and Words At Work 0.5% (95% intervals do not overlap).

TopRank Marketing vs Words At Work: where they overlap

What TopRank Marketing and Words At Work have in common as Minnesota agencies, from their listings and company facts:

  • TopRank Marketing and Words At Work both list content, SEO and social.
  • TopRank Marketing and Words At Work are both based in Minneapolis, Minnesota.
  • TopRank Marketing and Words At Work are both owner-operated, with no parent company listed.
  • In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), TopRank Marketing and Words At Work were named in the same answer 1 time (0.3% of answers).

TopRank Marketing vs Words At Work: AI visibility by assistant

In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), TopRank Marketing was named in 15 answers (3.8%; 95% interval 2.3%–6.1%) and Words At Work was named in 2 answers (0.5%; 95% interval 0.1%–1.8%); their 95% intervals do not overlap.Below: share of each assistant’s answers that named each agency. Single test run, October 12, 2026; repeated quarterly. Compare questions are excluded. Runs are correlated, so read each interval as a stability range. How AI visibility is measured.
  • ChatGPT
    TopRank Marketing

    ChatGPT named TopRank Marketing in 8 of 114 answers (7.0%).

    Words At Work

    ChatGPT named Words At Work in 1 of 114 answers (0.9%).

  • Gemini
    TopRank Marketing

    Gemini named TopRank Marketing in 5 of 114 answers (4.4%).

    Words At Work

    Gemini named Words At Work in 0 of 114 answers (0.0%).

  • Google AI Mode
    TopRank Marketing

    Google AI Mode named TopRank Marketing in 1 of 114 answers (0.9%).

    Words At Work

    Google AI Mode named Words At Work in 1 of 114 answers (0.9%).

  • Google AI Overview
    TopRank Marketing

    Google AI Overview named TopRank Marketing in 1 of 19 answers (5.3%).

    Words At Work

    Google AI Overview named Words At Work in 0 of 19 answers (0.0%).

  • Microsoft Copilot
    TopRank Marketing

    Microsoft Copilot named TopRank Marketing in 0 of 38 answers (0.0%).

    Words At Work

    Microsoft Copilot named Words At Work in 0 of 38 answers (0.0%).

Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.

TopRank Marketing vs Words At Work: common questions

How do TopRank Marketing and Words At Work compare for content in Minnesota?

TopRank Marketing and Words At Work both list content. Both are based in Minneapolis. TopRank Marketing was founded in 2001 and Words At Work was founded in 1988. Listed team sizes: TopRank Marketing 11-50 and Words At Work 11-50 employees.

Which services does each of TopRank Marketing and Words At Work list that the other does not?

Only TopRank Marketing lists AI search (GEO). Only Words At Work lists Branding and Web design.

Do TopRank Marketing and Words At Work have a parent company?

TopRank Marketing is owner-operated with no parent company listed and Words At Work is owner-operated with no parent company listed.

Do TopRank Marketing and Words At Work publish pricing on their own sites?

No. None of TopRank Marketing and Words At Work publishes pricing on its own site.

Who runs TopRank Marketing and Words At Work?

TopRank Marketing: Lee Odden (CEO (co-founder; owner and Chairman)) and Alexis Hall (Vice President, Client Accounts); Words At Work: Doug Vanasek (Finance & Operations). As listed on each company's own pages.

Which clients do TopRank Marketing and Words At Work name publicly?

TopRank Marketing names SAP, LinkedIn and Smartsheet (case studies); Words At Work names Ecolab, Geronimo Power and Okta (case studies).

How many employees do TopRank Marketing and Words At Work list?

Both list 11-50 employees.

What hourly rates do TopRank Marketing and Words At Work list?

TopRank Marketing lists $200-300/hr and Words At Work lists $150-199/hr.

How comparisons are chosen and every field is sourced: methodology.

TopRank Marketing vs Words At Work: also compared

TopRank Marketing vs Words At Work: related Minnesota pages

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