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Agency comparison · Minnesota
Rocket55 vs The Social Lights: Minnesota marketing agency comparison
Rocket55 is a Minneapolis, Minnesota agency that lists content, PPC / paid search, social and 1 more. The Social Lights is a Minneapolis, Minnesota agency that lists content and social. The Social Lights lists a lower minimum project ($10,000) than Rocket55 ($25,000). Only Rocket55 lists PPC / paid search and Web design.
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Rocket55 and The Social Lights: the agencies
Rocket55 (founded 2008): Minneapolis digital marketing agency repositioned around AI-assisted revenue growth.
Full profileThe Social Lights (founded 2011): Minneapolis social-first agency covering social advertising, content strategy, creative production, community care and measurement for consumer brands.
Full profile
Rocket55 vs The Social Lights: side by side
| Field | Rocket55 | The Social Lights |
|---|---|---|
| City and region | Minneapolis · Twin Cities | Minneapolis · Twin Cities |
| Headquarters | 500 Washington Ave S, Suite 1000, Minneapolis, 55415Source: rocket55.com | 241 N 5th Ave Suite #100, Minneapolis, MN, 55401Source: thesociallights.com |
| Employees | 51-200Source: clutch.co | 11-50Source: clutch.co |
| Founded | 2008Source: clutch.co | 2011Source: thesociallights.com |
| Services | Content, PPC / paid search, Social, Web designListing sources: clutch.co, rocket55.com, rocket55.com | Content, SocialListing sources: clutch.co, thesociallights.com |
| Industries | NonprofitsListing sources: clutch.co, rocket55.com, rocket55.com | Retail & e-commerceListing sources: clutch.co, thesociallights.com |
| Google rating | 4.3 ★ (18 reviews)via Google · fetched October 12, 2026View on Google | 4.0 ★ (4 reviews)via Google · fetched October 12, 2026View on Google |
| Clutch rating | 5.0 ★ (3 reviews)via Clutch | Not published |
| Yelp rating | 4.2 ★ (5 reviews)via Yelp · fetched October 12, 2026View on Yelp | Not published |
| Minimum project | $25,000+Listing sources: clutch.co, rocket55.com, rocket55.com | $10,000+Listing sources: clutch.co, thesociallights.com |
| Hourly band | $150-199/hrListing sources: clutch.co, rocket55.com, rocket55.com | Not published |
| Publishes pricing | NoListing sources: clutch.co, rocket55.com, rocket55.com | NoListing sources: clutch.co, thesociallights.com |
| Ownership | Owner-operated, no parent company listedSource: rocket55.com | Owner-operated, no parent company listedSource: thesociallights.com |
| Awards | Not published | 13 awardsCompany-stated |
| Notable clients | 10 named clients on record
| 4 named clients on record
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| Leadership |
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| Case studies | 2 (0 with stated results)Source: rocket55.com | 3 (0 with stated results)Source: brighterfutures.social |
| AI-assistant mention rate | Named in 33 of 399 answered runs (8.3%); 95% interval 5.9%–11.4%How AI visibility is measured | Named in 5 of 399 answered runs (1.3%); 95% interval 0.5%–2.9%How AI visibility is measured |
Not published by either agency: Partner programs, certifications.
Rocket55 listing sources
The Social Lights listing sources
Rocket55 vs The Social Lights: where they differ
- Founded: Rocket55 2008 and The Social Lights 2011.
- Employees: Rocket55 lists 51-200 and The Social Lights lists 11-50.
- Only Rocket55 lists PPC / paid search and Web design among its services.
- Only Rocket55 lists Nonprofits among its industries.
- Only The Social Lights lists Retail & e-commerce among its industries.
- Google: Rocket55 4.3 from 18 reviews and The Social Lights 4.0 from 4 reviews.
- Minimum project: Rocket55 $25,000+ and The Social Lights $10,000+.
- Case studies on record: Rocket55 2 and The Social Lights 3.
- AI mentions: Rocket55 8.3% and The Social Lights 1.3% (95% intervals do not overlap).
Rocket55 vs The Social Lights: where they overlap
What Rocket55 and The Social Lights have in common as Minnesota agencies, from their listings and company facts:
- Rocket55 and The Social Lights both list content and social.
- Rocket55 and The Social Lights are both based in Minneapolis, Minnesota.
- Rocket55 and The Social Lights are both owner-operated, with no parent company listed.
- In MN Agency Index's October 12, 2026 test of 38 Minnesota buyer questions across 5 AI assistants (399 answers), Rocket55 and The Social Lights were named in the same answer 3 times (0.8% of answers).
Rocket55 vs The Social Lights: AI visibility by assistant
- ChatGPTRocket55
ChatGPT named Rocket55 in 4 of 114 answers (3.5%).
The Social LightsChatGPT named The Social Lights in 2 of 114 answers (1.8%).
- GeminiRocket55
Gemini named Rocket55 in 14 of 114 answers (12.3%).
The Social LightsGemini named The Social Lights in 3 of 114 answers (2.6%).
- Google AI ModeRocket55
Google AI Mode named Rocket55 in 15 of 114 answers (13.2%).
The Social LightsGoogle AI Mode named The Social Lights in 0 of 114 answers (0.0%).
- Google AI OverviewRocket55
Google AI Overview named Rocket55 in 0 of 19 answers (0.0%).
The Social LightsGoogle AI Overview named The Social Lights in 0 of 19 answers (0.0%).
- Microsoft CopilotRocket55
Microsoft Copilot named Rocket55 in 0 of 38 answers (0.0%).
The Social LightsMicrosoft Copilot named The Social Lights in 0 of 38 answers (0.0%).
Bar = share of that assistant’s answers naming the agency; whisker = 95% interval.
Rocket55 vs The Social Lights: common questions
How do Rocket55 and The Social Lights compare for content in Minnesota?
Rocket55 and The Social Lights both list content. Both are based in Minneapolis. Rocket55 was founded in 2008 and The Social Lights was founded in 2011. Listed team sizes: Rocket55 51-200 and The Social Lights 11-50 employees. Listed minimum projects: Rocket55 $25,000+ and The Social Lights $10,000+.
Which agency has been operating longer, Rocket55 or The Social Lights?
Rocket55, founded in 2008. The Social Lights was founded in 2011.
Do Rocket55 and The Social Lights have a parent company?
Rocket55 is owner-operated with no parent company listed and The Social Lights is owner-operated with no parent company listed.
How many Google reviews do Rocket55 and The Social Lights have?
Rocket55 has 18 reviews (4.3 average) and The Social Lights has 4 reviews (4.0 average). Review count isn't a quality measure.
Do Rocket55 and The Social Lights publish pricing on their own sites?
No. None of Rocket55 and The Social Lights publishes pricing on its own site.
Who runs Rocket55 and The Social Lights?
Rocket55: Steven Ayres (Founder), Curtis Smith (President and CEO (as of July 2024 press release)) and Mike Voermans (Director of AI Development (founder of acquired Pixelsmith)); The Social Lights: Emily Pritchard (Founder and CEO), Stephanie Schafer (President and Chief Growth Officer) and Meagan Kato (Vice President of Strategy). As listed on each company's own pages.
Which clients do Rocket55 and The Social Lights name publicly?
Rocket55 names Northern Star Scouting, Ed Post and EcoWater (case studies); The Social Lights names General Mills, Totino's and Chex Mix (case studies).
How many employees do Rocket55 and The Social Lights list?
Rocket55 lists 51-200 and The Social Lights lists 11-50.
How comparisons are chosen and every field is sourced: methodology.
Rocket55 vs The Social Lights: related Minnesota pages
- Rocket55 profile
- The Social Lights profile
- Content agencies
- Social media agencies
- Minneapolis agencies
- All comparisons
- AI visibility
Not a recommendation. Fit depends on your budget, service and industry.
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