Agency profile · Minneapolis
The Social Lights
Minneapolis social-first agency covering social advertising, content strategy, creative production, community care and measurement for consumer brands.The Social Lights is a marketing agency headquartered in Minneapolis, Minnesota, founded in 2011. It lists Content, Social among its services. It scores 57.9 of 100 on the 6 criteria that currently have data, ranking 36 of 69 listed agencies.
Last updated
- Minneapolis
- Founded 2011
- 11-50 people
- 4.0(4)Google
- AI mention rate AI 1%
- Score 57.9 · #36
At a glance
Other offices
Leadership
- Emily Pritchard, Founder and CEO
- Stephanie Schafer, President and Chief Growth Officer
- Ali Olson, Chief Operating Officer
- Meagan Kato, Vice President of Strategy
Pricing model
Minimum engagement
Partnerships
Services
- Content
- Social
Industries
Specialties (in its own words)
Social-first advertising · Content and social strategy · Creative production · Social media planning and buying · Social care and engagement · Influencer and event activation
Certifications
None recorded.
Pricing signals
- Does not publish pricing on its own site
- Minimum project: $10,000+
- Hourly band: not listed
Reviews
Google reviews
via Google · fetched October 12, 2026View on Google4.04 reviews on Google
“Amazing office and people…”
Bill Napier · a year ago · Google
Excerpts as returned by Google (not chosen by us), shortened by Google where cut. Snapshot; ratings change.
Yelp reviews
No Yelp listing matched to this agency.
Clutch (client reviews)
- ClutchNo rating found
Employee rating (Glassdoor)
- GlassdoorNo rating found
Rated by current and former employees, not clients. Shown for context only; it is not part of the score.
AI visibility
Mention rate
1.3%
Named in 5 of 399 AI answers , across 1 questions and 2 assistants.
95% interval 0.5%–2.9%. Runs aren’t independent, so the true range is wider.
- Avg position
- 2.2
- Recommended
- 100%
Recommended = an endorsement, not a passing mention. Position 1 = named first.
By assistant
- ChatGPT2/114
- Gemini3/114
- Google AI Mode0/114
- Google AI Overview0/19
- Microsoft Copilot0/38
Bar = share of that assistant’s answers naming the agency; whisker = 95% interval. Runs per question: ChatGPT 3, Gemini 3, Google AI Mode 3, Google AI Overview 1, Microsoft Copilot 1.
Sentiment of mentions
How AI describes them
- social media 5
- branding 4
- content marketing 3
- video / creative 3
- enterprise 2
- PPC / paid media 2
- small business 1
- full-service 1
- “Best for a social-first agency partner”
- “LLC is a boutique agency founded in Minneapolis that focuses specifically on social media strategy, channel...”
- “The Social Lights is a premier social-first agency dedicated entirely to social strategy, content creation,...”
- “A boutique social media agency located in the North Loop neighborhood of Minneapolis”
Themes counted in the text around each mention; phrases quoted from AI answers.
Sources cited when AI named them
- thedivinegroup.coAgency site2 answers
- studio-b-v.comAgency site2 answers
- clutch.coDirectory2 answers
- goodfirms.coDirectory2 answers
- thriveagency.comAgency site2 answers
- expertise.comDirectory2 answers
- staging.clutch.coDirectory2 answers
- themanifest.comDirectory2 answers
Domains cited in answers that named the agency. Association only: the page may not be about this agency.
| Question | Answers naming it | Assistants |
|---|---|---|
| Best social media marketing agency in Minneapolis | 5/11 | ChatGPT, Gemini |
Work and proof
Notable clients
The agency does not publicly list clients, or we have not found the page yet.
Awards
- Inc. 5000 (4x)thesociallights.com
- Shorty Awards (repeat winner)thesociallights.com
- Webby Awards (repeat winner)thesociallights.com
Hours and contact
Hours
| Monday | 9:00 AM – 5:00 PM |
|---|---|
| Tuesday | 9:00 AM – 5:00 PM |
| Wednesday | 9:00 AM – 5:00 PM |
| Thursday | 9:00 AM – 5:00 PM |
| Friday | 9:00 AM – 5:00 PM |
| Saturday | Closed |
| Sunday | Closed |
Contact
- (612) 803-8833
- 241 N 5th Ave Suite #100, Minneapolis, MN 55401, USAOpen in Google Maps
- thesociallights.com
Score breakdown
| Criterion | Weight | Rating (1–5) | Points | What’s missing |
|---|---|---|---|---|
| Client reviews | 25% | 4.6 | 23.2 / 25 | No Clutch or Yelp rating recorded. Review recency is not collected. |
| AI visibility | 20% | 1.2 | 4.7 / 20 | Recorded |
| Specialization and proof | 20% | 3.0 | 12.0 / 20 | Case studies found, but none state a measurable result. |
| Pricing transparency | 15% | 3.0 | 9.0 / 15 | Does not publish pricing on its own site. |
| Certifications | 10% | 1.0 | 2.0 / 10 | No partner certifications recorded. |
| Stability | 10% | 3.5 | 7.0 / 10 | Recorded |
Which scoring criteria are live
Scores use 6 of 6 criteria (100 of 100 weight points), rescaled to 100. Criteria without data are excluded, not estimated. Methodology
- Client reviews · 25%
- AI visibility · 20%
- Specialization and proof · 20%
- Pricing transparency · 15%
- Certifications · 10%
- Stability · 10%
Sources
Listing (services, industries, pricing, certifications)
Company facts (checked October 12, 2026)
Google and Yelp (fetched October 12, 2026)
AI visibility: data/leaderboard.json, Cloro API (api.cloro.dev/v1/monitor), run October 12, 2026. Google data via the Google Places API; Yelp data via Yelp. Ratings are snapshots and change.
